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:: 5 Critical SEO Considerations When Optimizing News Websites

A few rules of SEO, like publishing great content and providing a good user experience, are universal.

But not all websites thrive by using the exact same set of SEO guidelines.

News websites, in particular, place greater emphasis on certain elements than other types of sites.

Here are five best practices you should keep in mind to optimize your news site for search.

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:: SEO Basics for Newbies

In the modern business world, companies make use of SEO basics to secure a digital footprint. SEO is everywhere. What is more, the Internet is constantly changing. In order for businesses to keep up with demand, they have to cater to an audience that lives and breathes the Internet.

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:: Over half of consumers want businesses to text them back

It is easy to see why text messaging is the most-used data service across the world. We send and receive five times as many texts compared with the number of phone calls each day, according to mobile intelligence firm Informate.

A huge 90 percent of the time, a text is read within the first three minutes of receiving. Customers who receive texts from businesses tend to have a 40 percent higher conversion rate than those who do not. Small businesses could benefit from this consumer behaviour.

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:: To Create Truly Compelling Content Marketing, Make It a Team Activity

These days, content marketing is considered a crucial aspect of any company's advertising efforts. Yet, for a new startup with a limited budget, trying to find a way to craft compelling blogs, social media posts or infographics can seem overwhelming.

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:: Want to Become a Self-Made Millionaire? Do This for 30 Minutes Every Day

Entrepreneurs start their own businesses or side hustles--which you can do in just a few hours--for a variety of reasons. Some want to be their own boss. Others want to make their living by doing something they love. Others seek the opportunity to make a bigger difference in the lives of others.

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:: The Most Innovative Companies of the 2018 Inc. 5000

There are a lot of ways to build fast-growth companies. Just consider this year's Inc. 5000 list. The annual ranking of the fastest-growing private companies in America includes everything from canned wine producers and freight movers to kayak makers and truck bumper manufacturers.

The six companies below, though, take the cake when it comes to innovative business models. Whether it's reinventing hospital garb or hosting mind-blowing vacations, these startups all have one thing in common: They have tapped into something their customers really  wanted.

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:: How to Create a User-Intent SEO Strategy

Behind every Google search, there is an intention. People are looking for something in particular when they are searching the web -- the answers to their problems, information about the services available to them or sources for the product they want. If you want your business to be discovered by users on the web, your content needs to be optimized for user intent.

Since Google can recognize user intent, it displays pages in search results that are most relevant to what the user is looking for. Because of this, understanding user intent and creating content with the user's intent in mind is essential to improving the relevance of your website pages and improving SEO.

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:: 9 Reasons CEOs Should Hire Introverts, Not Extroverts

Well, it turns out that, according to decades of academic research, introverts are more likely than extroverts to have those characteristics:

1. Introverts are generally more creative.
Introverts are famously more creative than extroverts. According to the journal Perceptual and Motor Skills, Creativity is a problem-solving response by intelligent, very active, highly emotional, and extremely introverted persons.

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:: 5 Tips to Consider When Designing (or Redesigning) Your Organizational Structure

It is not a one-time undertaking but an ongoing process that must be revisited throughout the life of any business. In fact, nearly half of all CEOs launch a company reorganization during their first two years on the job.

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:: How to Deliver Bad News When It's Not Your Fault

Have you ever shared bad news with coworkers, employees or partners? As much as we don't want to shoot the messenger, sometimes we associate negative feelings with the person who tells us bad news.

Work is hard enough as is. You do not need a negative halo effect associated with you, especially if a situation was out of your control. For example, maybe you and a partner organization submitted a proposal and were waiting to hear back from a Fortune 1000 client. The client tells you that another company out-bid you with a lower quote.

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:: Organize Your Small-Business Finances With These 7 Steps

Going into business for yourself is a big deal. There is always a long to-do list and you will find yourself wearing many different hats from time to time. Your business is more of a hobby if you are not making money. Properly managing and organizing your small-business finances can contribute to the success of your business and make sure you’re hitting your profit goals. Like personal finance, there are plenty of ways to organize your small-business finances depending on what your goals are.

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:: Tax And Regulatory Cuts Solve A Long-Running Problem For Small Business

Then, as the recovery progressed, taxes and regulations reemerged.   But over the last year, those two concerns have been displaced by the availability of qualified labor.  Finding qualified employees is always a concern in a growing economy and has certainly grown in importance in this expansion, even more prominent than in 2000, when the ratio of employment to the population hit a record high.

Assisting its rise to number one has been the decline in the concerns about taxes and the cost of regulatory compliance.  The sharp decline in concerns about taxes and regulatory compliance are most likely due to the policies of this administration.  Record levels of proposed regulations peaked in the last two years of the last administration but dropped to practically nothing early in this term.  Since then, many existing regulations and rules have been eliminated or scaled back.

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:: Amazon Makes a Move Into Small Business

The company has launched a new store focused on smaller U.S. companies.

For many businesses, Amazon operates as both a competitor and a partner. The online giant offers a platform for companies to sell their goods while it also competes with the same companies it works with.

Now, the digital retailer has launched Amazon Storefronts, a new store that exclusively sells products from small and medium-sized businesses from the United States. It offers more than 1 million products curated by Amazon from 20,000 small and mid-sized businesses.

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:: Nine Simple Ways Small Businesses Can Give Back

It is often assumed that giving back is something that only big corporations can do. After all, larger businesses often have more profits and can easily give away money to notable causes. But it doesn't mean that smaller businesses can't do the same. Often times, small businesses can also have a significant impact on organizations that can use their help.

We asked members of the Forbes Business Development Council for ideas on how small businesses can give back to their communities.

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:: A basic SEO audit for small businesses

Most small businesses can perform a simple audit and improve their SEO considerably without involving an agency. Ten steps you can take to get started.

I am a big fan of getting the basics precisely dialed in for small business search engine optimization (SEO). Ensuring you lay a solid SEO foundation will typically deliver around 80 percent of the results, for only 20 percent of the effort, for small local businesses.

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:: 5 things to remember when growing your small business

Small business optimism is at a record high. In this year’s Wells Fargo/Gallup Small Business Index, business owners consistently reported positive attitudes about their current situation and their future.

Part of that optimism is due to the high availability of financing and access to credit that many small businesses need in order to grow. Indeed, many small business owners are taking the opportunity to use these and other cash flow management tools to expand their business.

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:: Social Media and Government: What Are the New Rules of Engagement?

Social media, email, text messaging and other communication technologies are transforming government into a more efficient, effective and dynamic process. Whether it’s an elected official using Twitter to address constituents or a city using a Facebook page to make public announcements, government entities and elected officials are becoming more accessible and connected to constituents. And therein lie today’s nuanced First Amendment related challenges

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:: Seven Reasons Your Small Business Is Not Generating Sales

Here are seven reasons why your business is not generating sales:

1. You are marketing, not selling.

Reaching out to a networking contact is a sales call when that contact has expressed a need and interest for what you are selling, and you actually discuss your offer, your pricing, next steps and or other ways to move forward. If your networking meeting is to introduce what you offer or to reconnect in general, that is a marketing call. Many small business owners are busy on social media, tweaking their website, writing blogs, and catching up over coffee – all of which is great for marketing and may lead to sales eventually -- but these activities are not directly generating sales.

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:: Secrets to Getting More Traffic for Your Small Business Website Revealed

How to Get Traffic to Your Website

In building this strategy, it can help to get input from the experts who have been there before. Here are some tips and tricks ranging from content creation to SEO to social media from digital marketing experts around the web.

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:: A Small-Business Guide to Instagram Stories

Instagram is a great source to build your brand’s identity, engage new followers and expand your reach. However, if you’re simply posting images to your business Instagram page, you’re missing out on a major opportunity on the platform: Instagram Stories. With Stories, you can show a behind-the-scenes look at your brand while developing its personality and building authentic relationships with your followers.

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:: Google Spent a Decade Researching What Makes a Great Boss. They Came Up With These 10 Things

Those are the types of questions Google set out to answer. In 2008, they began research into what makes a good manager, code-named Project Oxygen. They originally identified eight behaviors that were common among their highest performing managers, and began training all managers to develop those behaviors. Over time, Google saw a marked improvement in key metrics such as employee turnover, satisfaction, and performance.

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:: Looking for Tips and Resources for Small Business Success?

Business owners need to constantly learn in order to be successful. Whether you’re a beginner or a seasoned entrepreneur, resources like business experts, books, tools and exercises can help you shape your strategies and cultivate sustained success. Here are some suggestions from members of the online small business community for resources and tips that can help you build a successful business and life.

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:: How to Escape the Tyranny of the To-Do List

Overwhelmed leaders cringe at multiplying demands, such as identifying and recruiting talent, envisioning the next iteration of their product, or developing their public-speaking skills. There are only 24 hours in a day, they plead.

True. But there are 168 hours in a week, 730 hours in a month, and 8,760 hours in a year. View time in that way and many of the larger-picture, often open-ended tasks that are crowded out by in-the-moment demands appear more feasible.

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:: #MeToo Means You Too Need Small Business Coverage

The #MeToo movement is making a major impact across industries, small businesses included. From reviewing internal policies to getting the right kind of insurance, these steps can help small business owners protect their companies and employees.

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:: 4 Ways a Small Business Can Give Back

As a small business owner or manager, sometimes the sheer volume of things that need to be done makes it hard to remember to think about others. It's important, however, to give back to your community. In fact, if you own a small business that draws on local customers, it's important to do things that strengthen your bonds with your community.

Not all of these apply to every type of small business. A retail store can do things that a small service-based business can not, but at least one of these should apply to your business.

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:: The Keys to Building an Influential Personal Brand

There is something incredibly important in life that I do not hear enough people talking about. It is called your personal brand and it goes far beyond your career.

I started learning about personal branding over 10 years ago when I got into the entrepreneurial world. I noticed a big difference between some peoples brands and others. So I started taking notes.

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:: How to Launch Your First Email Marketing Campaign and Get the Results You Want

Email is not going anywhere. There are 3.7 billion global email users, and that number is expected to grow to 4.1 billion by 2021. What is more, this communication channel is supremely popular: People check their emails multiple times a day, and when you're trying to market your company, you can get your name into thousands of inboxes just by launching an email marketing campaign.

The cost? Email marketing is also super-affordable, which makes it great for small businesses.

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:: Small Businesses Share Their Best Marketing Moves

Every business has to find the right marketing tools to engage its desired audience, and there doesn’t appear to be one magic widget that works for every company every time.

Some find amazing results with social media, SEO and influencer strategies, often combined with compelling online content, some with old-fashioned direct mail, as in messages on paper delivered by a human postal carrier.

Several small businesses recently shared their best marketing moves, which cover a broad range of approaches and media. Here are a few of their ideas in this first in a series of articles on the topic.

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:: 11 secrets of small business success

No. 1: First, have a pretty good idea of what you are getting into before you start. Running a company is not a 9-to-5 occupation. And much, if not most, of running a business has little to do with the quality of the product or service you sell. You have to work long, hard and smart. And learn new things. Fifty percent of new businesses close (not fail) during the first five years, often because their owners didn’t realize how much time, expense and uncertainty would be involved.  

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:: Amazon Report Cites More Than 1 Million Small Business Sellers On Platform

Amazon is often blamed for the demise of the Mom and Pop store and other local and cultural icons of Main Street USA. There may be some truth to this, but it is also just as important to say that the company has helped many small and midsize businesses to grow and thrive.

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:: Elon Musks Erratic Twitter Behavior Teaches 3 Brutal Leadership Lessons--And What Not to Do

If you do not have something nice to say, don't say anything at all.

Remember this one, from, like, kindergarten? Apologies are one thing, but better to just avoid the whole thing altogether. Note: this is not the same thing as ignoring criticism. There are constructive ways of responding, though, that will not send your companys stocks plummeting.

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:: Smart, sensitive policies can help small businesses avoid a #MeToo moment

Harvey Weinstein. Bill Cosby. Kevin Spacey.

No, there apparently is no shortage of accused sexual predators roaming Hollywood. And, while there are have been stories galore over the years about the creeps and their casting couches, it wasn’t until the #MeToo movement that women really were able to get the word out about the seriousness of the issue and, if not put an end to it, at least shine a light on it.

And that begs the question: Will there be a #MeToo moment for small business?

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:: Google Has A Secret Way To Protect You From Hackers...

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 — Googles secret to protect its employees from hacking is physical keys.

Google has announced a robust solution for phishing cyberattacks against its employees. The company says the adoption of physical Security Keys has stopped the attacks. Security Keys are small USB stick devices made by companies like YubiKey that function similar to two-factor authentication (2FA) methods its employees may already be using.

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:: 3 Tech Tools That Can Have a Big Impact on Your Small Business

Technology has started to feel like a four-letter word these days—especially in the business world. Stand by the water cooler and you might hear chatter among employees about what programs, such as machine learning and artificial intelligence, will mean for the future of jobs.

As this technology comes to life, many people fear for their professional future. They worry that robots will soon sit at their desks while they’re out on the street struggling to find work.

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:: Is Email marketing good for small businesses in 2018?

Marketing has evolved significantly in last few years. Now is the era of demand-driven social marketing which makes email marketing a core part of successful small business marketing strategies. Technological advancements have given marketers no shortage of channels to leverage. Email marketing can be a powerful way for small business to market their brand and their website. It provides them with the flexibility to reach current customers, find new leads, and convert those leads into customers without making a big hole in their pocket. Email marketing can help small business to reach their subscribers and prospects as quickly as possible.

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