06/26/2008 Web templates offer webmasters a great
opportunity to minimize development time and
get new sites on the web sooner rather than
later. The structure of web templates allow
webmasters to focus on the proprietary content
development, and optimizing the website for
search engines, rather than struggling with
layout and graphics.
:: Software Industry
Conference in Boston July 17-19th
06/25/2008 The Software Industry
Conference is coming to Boston July 17th
through 19th, 2008. This exciting event, now
in its 18th year, will be held at the Boston
Marriott Quincy in Quincy MA.
The Software Industry Conference features three
days of informative sessions that cover a wide
range of subjects of interest to software developers.
There will be sessions on marketing, foreign
markets, ecommerce, outsourcing development,
copyrights and trademarks, and much more.
The Software Industry Conference provides lots
of time to network with other attendees. Thursday
evening there is a night of fun, excitement,
food, and beverages sponsored by Digital River,
always a highlight of the conference. Friday
evening features an Exhibit Night with vendors
in over 20 booths and food and beverages for
On Saturday there is an Awards banquet. The
Software Industry Conference is the premier
software marketing event of the year. So, if
you are a small software developer or MicroISV, plan
:: Innovative Marketing Ideas
06/17/2008 Marketing is a three-syllable word that
seems so simple, yet encompasses so much. Marketing
is a multi-faceted approach to promoting a product
or service. Both traditional and unconventional
marketing methods have a place in the small
business world. Marketing helps small businesses
focus on building their brand and identity.
There are few limitations to marketing options,
and the opportunities listed here are just a
few that will generally result in a decent ROI
(Return On Investment) for most small businesses.
That said, do not be afraid to be creative --
no one knows or understands a small business
like its owner, so think outside of the box
and don't be afraid to experiment.
06/10/2008 Website usability is more than just
a good navigational structure. A large number
of people have visual or hearing disabilities,
so you should design your website in ways that
allow those with either minor or significant
impairments to view and navigate your web content.
The following tips will help expand your website's
usability so that all users, regardless of their
sensory perception and abilities, are able to
take advantage of your web content...