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Small Business Blog - daily small business software blog

:: Incorporating Your Small Business

03/30/2015
A corporation is a business structure that is owned entirely by the shareholders. Shareholders are individuals, companies or other institutions that own at least one share of the corporations stock. One of the major benefits to the corporation business structure is that the business itself and not the shareholders are held legally responsible for any actions and the debts incurred by the business.

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:: Small Business Boot Camp: How to Identify Your Target Market and Create Customer Personas

03/25/2015
Having a clear vision of your expected customer base will increase your business chances of success. Clearly defining your target audience — whether it is senior citizens, busy moms or millennials in California — can help answer a lot of questions and overcome obstacles that may be plaguing you as you kick-start your online store. Some of the business questions you will be addressing include:

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:: 10 Effective Business Tools for Entrepreneurs

03/23/2015
I think many of the tools on this list have the potential to become invaluable assets for both small businesses, and individuals alike. Jump over to the bottom of the post to see these tools in action as I have gathered up a slideshow to give you a better idea of what to expect.

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:: Small Business Word of Mouth

03/22/2015
By far the most common way customers learn about a business is from word of mouth, according to the small businesses in the survey.  Eighty-five percent of the small businesses surveyed said customers learn about them through word of mouth.  The chart above shows all the responses.  As you can see, no other type of marketing or advertising even comes close.  Search engines come in a distant second at 59%.  Everything else is far behind.

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:: 85% of Small Businesses Get Customers Through Word of Mouth

03/20/2015
85% of small businesses get customers through word of mouth. Here are steps you should do to generate word of mouth from customers.

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:: Overcoming Small Business Challenges

03/18/2015
The future can look bleak when starting a small business. According to the U.K. Office for National Statistics, six out of ten businesses starting in the U.K. today will not make it to 2020. In the United States things are only marginally better with Small Business Administration research showing two-thirds of new businesses close their doors within the first two years and only about half survive the first five years. This may sound like a depressing number for a small business owner, but you can avoid becoming just another statistic by being aware of the most common small business challenges—and how to handle them.

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:: Tips for Small Businesses

03/16/2015
This is a checklist for small business owners who do not have a business degree. Other business professionals might fall out of their seat reading this because it might imply that starting a business is as simple as a checklist. This list merely skims the surface of a bottomless ocean.

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:: Small Business Confidence

03/13/2015
Small-business owners in the US are feeling pretty positive, as 72% polled in January 2015 by the National Small Business Association - NSBA said they were somewhat or very confident in the financial future of their companies. They intended to turn to advertising and marketing 51%, digital and ecommerce expansion 34% and strategic alliances 31% the most to fuel growth over the coming year.

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:: Are Franchises Individual Business or One Large Company?

03/11/2015
Are franchises small, independent businesses or should they be considered part of a much larger company?

The question is at the heart of two upcoming legal cases. The outcomes could affect profits and change how franchisees hire, fire, manage and pay workers.

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:: 10 Behaviors You Never See in Successful People

03/10/2015
How you act defines you as a leader. That is why there are so few real leaders nowadays.

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:: 9 Ideas to Make a Side Income While Growing Your Business

03/09/2015
Being an entrepreneur is synonymous with being financially unstable at times. While you are growing your company, it is important to be focused. But what if you could get a side hustle that would help bring in a healthy secondary income to alleviate some of that financial stress? And, best case, what if this side hustle could also help you grow your core business?

The good news is that there are a lot of companies that create opportunities for entrepreneurs that do not require full-time work and can become a great companion to the work you are doing.

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:: A Former FBI Agent Reveals the Secrets of Persuasion

03/06/2015
I found that persuasion plays a critical role in personal relationships and business relationships. Whenever two or more people get together to complete a task, whether it be a social actively like picking a restaurant or being part of team, there is always the possibility of an argument instead of agreement, which is where the power of persuasion comes in. With persuasion, there are no winners or losers. Persuasion is the art of convincing others to do what you want them to do because they want to, not because they are forced to. And it can be tapped using these simple techniques.

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:: Dos and Do Nots of Small Business

03/05/2015
For those just beginning, knowing what steps to take first can be hard to figure out. It can be even harder to tell which steps you should not take.

While a business might be a complex thing to fathom sometimes, Dr. Rebecca Reuber, professor of strategic management at the University of Toronto, believes that all of them need to share a simple start: An idea you believe in.

Once you get that, though, it gets more complicated.

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:: 4 Tips for Starting an International Small Business

03/04/2015
When a good business plan pays off at home, it’s natural to want to take the show on the road. Introducing your small business to an international market has the potential to pay off in a big way, especially when it opens the door for your company to expand and grow like never before, not to mention the opportunity for higher sales in a new market.

Of course, new territory means new challenges. Most people do their homework before they visit a country, so you can imagine how much research is involved when deciding to take a company global. Are you prepared?

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:: Media Training 101: Top 10 Small Business Interviewing Tips

03/03/2015
A media interview provides a great opportunity to generate buzz surrounding your small business. Knowing how to give a great media interview – and get the most out of it for your brand – is key to helping your business build deeper long-term relationships with new and existing customers.

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:: How Small Businesses Can Nail Social Marketing

03/02/2015
For many independent business owners, embarking on a full-blown social media program can seem like a daunting journey into unknown territory. Thankfully, the payoff is worth the effort. When done right, there is massive potential for SMBs to directly connect and communicate with targeted, local audiences.

In fact, recent research has shown that 91% of small business owners rely on social media as a means of driving increased sales. So what is the secret? Where do you start, and what are some of the most important things to keep in mind as you look to boost your bottom line?

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