:: Small Business Websites Get On The
Map With Google Places
Only the first seven results in Google Places are
shown on a specific search and, since the service is free,
there is ample opportunity to not only get listed, but to
break into the top seven.
more on Google
:: Taking Stock of Small
The very first Small Business Saturday, courtesy
of the branding folks at American Express, is over. So did
it do as it intended and lure more shoppers into the privately-run
boutiques, the mom-and-pop stores, the independent non-big
box retailers? Judging from a review of local stories from
various publications around the country, the answer is resounding
:: Twitter is Not for Sale
Twitter co-founder Biz Stone said today that even
if the company was offered $4 billion or $5 billion, it
is still not ready to be sold.
:: Enticing Purchasers -
Closing the Sale
Compelling customers to take the final step from
browsing to purchasing is not always an easy transition.
Marketers and entrepreneurs who have studied purchasing
habits have found that the following enticements can help
encourage potential customers to take the final step to
Purchasers - Closing the Sale
:: Small Business Facts
Small business is the lifeline of our local economies.
Small businesses have generated 60 to 80 percent of net
new jobs annually over the last decade; and represent 99.7
percent of all employer firms (according to the SBA). In
fact, for every $100 spent in locally-owned, independent
stores, $68 returns to the community through local taxes,
payroll and other expenditures.
:: Small Business Struggles
When the economy struggles, small businesses are
often hit the hardest.
Only about half of small businesses survive for at least
:: Branding Your Small Business
Branding your small business is crucial, especially
in the current economy. But with so many means of communication
these days and social networks on the rise, it’s hard
to figure out the most effective strategy.
Your Small Business
:: How to Network Effectively
Making connections and maintaining relationships
with the people who support you throughout your career can
be the key to success for most individuals. By effectively
building a network of colleagues, business associates and
more, you are ensuring that whenever you need a new client,
a new job, or to develop your skills further, you can call
upon your network to help you.
Networking is perhaps more crucial than ever, as an established
relationship can make you stand out against the competition.
to Network Effectively
:: Tools for Employee Reviews
Evaluating an employee's performance is not easy,
but it can be a valuable process for both of you. Providing
feedback to your employees is important because it is an
opportunity for you to give and receive constructive criticism.
There is not a one-size-fits-all model for reviews. The
different types of employee reviews include top-down, peer,
360-degree, and self-assessment. You have to
determine which type or combination of types works best
for your business.
The timing of your reviews will also affect which kind of
review you choose. The type of review you do for a new hire
after their first 90 days will not necessarily be the same
as the annual review of an employee.
for Employee Reviews
:: Be Passionate is Bad Advice
As you ask yourself each question, do not let your
passion blind you into being a foolish idealist—otherwise
you will be headed to the bank that gives you food stamps,
not cash. Be a pessimist and your business will be better
as a result.
:: Off Page Web Optimization
Webmasters have far less control over the off-page
optimization factors than they do the on-page optimization
factors. Off-page optimization does, however, influence
how a website ranks in search results, so it should not
Use the following off-page optimization techniques to improve
your website search engine ranking:
1. Keywords In Incoming Links
The anchor text used to link to the web page should contain
important keywords or keyword phrases. The linking text
is viewed as contextual by search engines.
:: 10 Things Every Small-Business
The Web is full of horrendous sites, and we're
not just talking about bad design. There are many other
elements besides how your website looks that go into making
it customer-friendly -- not to mention something that inspires
them to actually do business with you.
From thorough contact information to customer testimonials,
here are the essentials that every small business website
should have for it to effectively help you do business.
:: Data Loss is a Growing Concern of Small
While viruses and trojans continue to be of concern
for small businesses, data loss, through malware and data
leaks, is a growing worry for small firms, a survey by Trend
According to the survey, 63% of small businesses were most
concerned by viruses, 60% by trojans, 59% by data-stealing
malware, followed, at 56%, by data leaks. Data leaks were
defined as the intentional or unintentional disclosure of
sensitive information outside the corporate network. Phishing
scams and spam were of less concern to small businesses.
:: Uncertainty Strangles
Businesses require two critical ingredients in
order to expand and succeed: a clear understanding of what
their costs are going to be, and access to capital. The
current political and regulatory environment leaves them
void of both.
When companies, it does not matter if it is a mom-and-pop
operation or multi-national corporation, face uncertainty,
they all do the same thing: nothing. Or, at least as little
as possible when it comes to spending money. It is the reason
trillions of dollars are currently sitting in corporate
bank accounts; and unless its a bank, that is not what a
company should do with its excess cash. Companies are supposed
to invest it in the business in order to develop new or
better products or services, increase its earnings and hire
Strangles Small Businesses
:: Social Media and Small Businesses
Never doubt the power of social media. In Todays
Living, Twitter and Facebook, the new face of business and
A growing number of small business owners are finding word
of mouth advertising on the web is allowing them to go global.
It does not get more local than this: a 30-minute photo
shop in Irvine, California same storefront since 1990. But
this is an international enterprise now.