:: Google Increases Search Share
Extending its dominance in the search
market, Google grew its share of queries in
April at the expense of rivals Yahoo, Microsoft,
AOL and Ask.com.
Google U.S. search query share in April grew
to 61.6 percent, up from 59.8 percent in March,
comScore announced last Thursday.
Google accomplished this although the number
of search queries dropped 2 percent overall
in April to 10.58 billion, compared with March,
:: Online Reviews
a Source of Business
Picking up on a trend started by the
travel industry, business-listing sites by Google,
Yahoo, and others including Yelp and Citysearch
let customers rave about their favorites, or
complain about poor service. That helps consumers
get real-life opinions about local businesses
and services. For businesses attempting to reach
consumers, the feedback spreads the word in
a way ads can not. But perhaps more important,
the reviews can dramatically raise a websites
visibility in search engines.
:: Online Sales Tax Problems
The outcome of the case could have far
reaching implications for taxes on online sales:
The city of Chicago is suing eBay and its
subsidiary StubHub for failing to collect city
amusement taxes on concert and sporting event
tickets sold through the Web sites.
Chicagos amusement tax ordinance includes
Internet sites that resell tickets, but eBay,
which bought StubHub last year, says the 8 percent
tax does not apply to it.
It is not clear how much money is at stake,
but when the city first floated the idea of
going after taxes for online sales in 2006,
Alderman Edward Burke estimated the city could
be losing $16 million a year in taxes on Internet-based
sales by ticket resellers.
:: CBS Buys CNet
Television company CBS has agreed to
buy technology news and entertainment website
CNET for about $1.75bn. CBS said that the purchase
of CNET, which owns sites such as ZDNet and
Gamespot, would help to boost its online presence.
:: A Perfect Link
Webmasters are given the advice that
they must attract links, but the key is not
just to attract links... they need to attract
good links. But what is the perfect link? The
search for the perfect link need not be a quest
in vain. Consider the following when attempting
to attract links...
A Perfect Link
:: Attention Data
Makes Break Through
Sounds like social network sites have
finally figured out Attention Data:
Social networking site MySpace said Thursday
it will soon enable users to quickly share profile
data with Web sites operated by Yahoo Inc.,
eBay Inc. and others.
:: Amazon Challenges Sales Tax
This could really change things for
affiliate programs and online entrepeneurs.
Amazon.com is suing New York over a new law
that requires out-of-state online companies
to collect sales tax from shoppers in New York.
Officials estimated the state would gain
about $50 million by requiring Internet giants
such as Amazon.com to collect state sales tax.
New Yorkers, like residents of many states,
are currently on an honor system to report their
online spending when they file state tax returns.
The law applies to companies that do not
have a brick-and-mortar presence in New York
but have at least one person in the state who
works as an online agent — basically someone
who links to a Web site and receives commissions
for related sales.
:: The Web is Still
The World Wide Web is still only in
its infancy, its British inventor said Wednesday,
on the 15th anniversary of the webs effective
Tim Berners-Lee told the BBC that the web,
which started life in the CERN physics laboratory
on the Franco-Swiss border in the early 1990s,
could develop in unimaginable directions but
above all should be a force for good.
:: Yahoo Patent Application
Axandra posted this in their weekly
search engine news. Very interesting to consider
all the factors that can effect ranking!
Yahoos patent applications provides a list of
51 web page elements that can be analyzed to
determine the clutter of a web page:
Total number of links
Total number of words
Total number of images (non-ad images)
Image area above the fold (non-ad images)
Dimensions of page
Page area (total)
Total number of tables
Maximum table columns (per table)
Maximum table rows (per table)
Average cell padding (per table)
Average cell spacing (per table)
Dimensions of fold
Location of center of fold relative to center
Total number of font sizes used for links
Total number of font sizes used for headings
Total number of font sizes used for body text
Total number of font sizes
Presence of “tiny” text
Total number of colors (excluding ads)
Alignment of page elements
Average page luminosity
Fixed vs. relative page width
Page weight (proxy for load time)
Total number of ads
Total ad area
Area of individual ads
Area of largest ad above the fold
Largest ad area
Total area of ads above the fold
Page space allocated to ads
Total number of external ads above the fold
Total number of external ads below the fold
Total number of external ads
Total number of internal ads above the fold
Total number of internal ads below the fold
Total number of internal ads
Number of sponsored link ads above the fold
Number of sponsored link ads below the fold
Total number of sponsored link ads
Number of image ads above the fold
Number of image ads below the fold
Total number of image ads
Number of text ads above the fold
Number of text ads below the fold
Total number of text ads
Position of ads on page
According to the patent application, Yahoo might
also consider the presence of animated and flashing
ads and the average ad luminosity.
:: How To Avoid Google
Avoiding Googles sandbox can be a challenge
for even the most experienced webmasters. Considering
the volume of traffic and number of searches
conducted each day in the search giant, appearing
in the top search results for critical keywords
and phrases can make or break an online business.
Take care to avoid Googles sandbox, so your
business can benefit from Googles traffic.
How to Avoid Googles Filters