:: Create Professional RSS Feeds
More and more companies are using RSS
as a means to communicate, so having an RSS
feed that is professional and well polished
will help differentiate your company from your
competition. What makes an RSS feed professional?
Follow these simple steps to polish your RSS
feed and take it to the next level...
Create Professional RSS Feeds
:: Rumors About Google
TechWeb is reporting rumors that Google
is talking to Skype about an acquisition.
The rumor that Google might acquire Skype
was started Monday in a blog on the U.K.s respected
Guardian and since then, the report has taken
on a life of its own at investment firms.
Like many Google rumors there is no solid
basis for any such speculation (remember the
Google phone?). But it persists because there
are some logical reasons for the two companies
to establish a deeper relationship.
Software tackles stupid forum
The software will sit on the server side
of a website and examine new postings for signs
that the contributor is not making sense. These
might include repeat letters (ex. amazinggggg)
and text-speak such as LOL (for 'laughs out
:: Price Irregularities
May Lead to Website Closures
Over half of Europes airlines including
Ryanair could be forced to close their Web sites
next year if they fail to remedy problems shown
by the EU consumer affairs watchdog in a probe
carried out in September.
The results of the investigation to be published
on Wednesday and obtained by Reuters says over
50 percent of all Web sites showed irregularities,
in particular relating to price indications,
contract terms and clarity of proposed conditions.
:: Free Web Marketing Tips
Not all web marketing needs to cost
money. Aside from website submissions, there
are a number of things that web marketers can
do that are free, though they may be rather
time-consuming. Other marketing tactics are
relatively inexpensive, and are often well worth
Follow these basic steps to market your
website and business.
:: Ramp Up Content
1. Adding gradual content over time
is best. One article per week is ideal.
2. Syndicate your content using the author resource
box for links back.
3. Place your articles in an RSS feed on your
site with a link back to the full article in
the Description field. If someone syndicates
the feed and doesn't automatically link back
to the full content, the link is still included.
Don't include the full article in the feed,
just teaser copy.
4. Re-submit the feed to RSS/search engines
and directories after you syndicate your article.
5. You can manually post articles to a handful
of key sites that aren't automated. You can
email out using GroupMail to the common article
listservs. You can also submit your article
to a group of ezine editors that write for your
market. Do this once a week.
6. When an author reprints and lets me know,
I visit the site to ensure that the links are
live in the author resource box. I then email
the author, thanking them and telling them about
additional articles they might find interesting.
Sharon uses a macro set up TypePilot for her
7. Your best articles are timeless or explain
how to do things. Controversial topics are hit
8. Titles are critical. You must use keywords
and capture the attention of editors and publishers.
Ramping Up Content Overtime
:: RSS Helps Information Overload
As employees struggle to read an increasing
amount of work-related material, some companies
have turned to RSS technology to improve productivity.
With RSS servers and readers designed for workplaces,
IT departments set up internal information feeds
that employees can subscribe to, a delivery
mechanism that, for some information, can be
more precise and effective than e-mail.
:: Microsoft and
Microsoft took another incremental step
in its long-standing anti-piracy program this
week when it filed lawsuits against 20 vendors
in 13 states for allegedly selling pirated copies
of its software.
The company also launched a new educational
site, HowToTell.com to help teach buyers
tell the difference between legitimate and counterfeit
or pirated software.
:: Business Card Tips
Networking is an invaluable opportunity,
and one that should not be wasted. In order
to maximize networking, it is strongly suggested
that all business professionals carry business
cards. The business cards can be exchanged during
introductions, both as a convenience and as
a memory aid. In other words, business cards
allow networkers to further the relationship
through future contact.
Business cards may include one or more aspects
of striking visual design, but should also contain
important contact information.
Business Card Tips
:: Politics and the
Can, and will, the next generation of
politicians exploit the communication mediums
available to them? Will the new communication
mediums have the power to influence public opinion?
Will politicians be the victims of technology,
or will they use it to their benefit? Will one
party benefit from the use of the technology
more than another? All reasonable questions,
considering the role technology plays in todays
The Internet and Politics
:: Land that Job
Looking to hire? Looking for a new job?
Check out this series Land that Job -
If you have decided that working in a call center
is the right career path for you, you should
realize that you are not alone. The U.S. Department
of Labor reported in 2006 that more than 385,000
workers across America find employment in call
centers. How can you stand out from the crowd
and secure the job of your choosing?
Land that Job Part 1
With 385,000 American workers in the call center
industry, competition is intense for the most
desirable positions. If you are fortunate enough
to be called in for an interview for one of
these posts, how can you prepare yourself so
that you stand out from the crowd?
Land that Job Part II
:: Security Blog
Check out the latest Security Blog to stay up to date on
the latest security news and information.
:: How to Price
While these articles are focuses on
pricing software the principles can be applied
to other goods as well. Small Businesses tend
to undervalue their products and services.
How to Price
The Pricing Game