:: Free Tools to Monitor Your Brand
There are a number of things that you can do to
monitor your online brand, as well as monitoring the brand
of a competitor. Being aware of what is said, and when it
is being said, will allow you to react in a timely fashion.
It is often a companies reaction to negative media that
leaves the biggest impression. In order to turn a negative
into a positive, you must first be aware that a conversation
is taking place. Fortunately, there are a number of free
tools that can assist companies with brand monitoring...
Tools to Monitor Your Brand
:: Why Americans Love Small
Small business may be the most popular institution
in America. According to a 2012 poll conducted on behalf
of the Public Affairs Council, 88 percent of Americans view
small business favorably. In fact, 68 percent of us would
rather pay more to do business with a small business than
a big one. Could Americas love of small business help broker
a deal between Republicans and Democrats in Congress?
:: Social Media - Where to Start?
Although every audience is different, there are
a few very general guidelines to help you start to consider
what social-media networks to use for your small business.
Here are the Big Five along with some business characteristics
I typically look for to determine where and if we should
spending time and resources:
:: 3 Ways to Get Your Business
According to research by Pew Internet, 55% of U.S.
adult cell phone owners use their mobile phones to access
the internet, nearly double the rate from three years ago.
This means that more than half of your prospective customers
may interact with your business while they’re on the go.
Mobile users are also becoming more engaged: a study by
digital ad management company Marin Software revealed that
its clients saw Google paid-search clicks on mobile devices
rise from 14.2% to 23.4% over the course of 2012.
:: Writing a Small Business Plan
The simple act of writing down your idea and outlining
how the business will operate can be helpful to ensure that
you communicate your vision and that everyone is on the
It also helps you benchmark and check your progress as the
:: 5 Tax Breaks for Small
Many small businesses in America are lean operations
where people wear many hats and have little room for error.
And unfortunately, that frequently means small businesses
are on their own when tax time comes around.
Things are especially difficult for new business owners
who don't have the experience pushing paperwork to the Internal
Revenue Service, and often don't know which tax breaks they
may be eligible for.
:: Building a Mobile Strategy
Businesses are using mobile in many ways, including:
mobile websites, apps, loyalty programs and contests, mobile
coupons, text messaging campaigns, location-based marketing
e.g. Foursquare, QR codes two-dimensional bar
codes that can be read by a mobile device, surveys,
appointment scheduling and mobile commerce.
Developing a mobile strategy does not mean having to adopt
all of these.
:: It Works for Divorce
It Works for Divorce!
:: Design Tools
Creating an interesting and colorful color palette
can be a chore, even for the most experienced designers.
We have compiled a list of color design tools that can be
very useful for web artisans...
:: What to Pack for Business
A few months ago, I was invited to speak with
a reporter working on an article for an international magazine
on this very topic. The reporter asked me, What
should business people think about taking with them on business
trips that they might not normally think about? As I began
forming the list, I found myself adding more and more things
that are vital to ensure a successful business trip.
And here are some of the less obvious things you don’t
want to forget when heading out of town on business.
:: 5 Lessons for Entrepeneurs from Billionaires
It is safe to say the men and women on Forbes list
of billionaires know how to run a company straight into
But that does not mean that the road to success has always
been smooth; in many cases, it took some of the lists entrepreneurs
years of serious struggle to achieve success, says Steve
Blank, a serial entrepreneur and professor of entrepreneurship
at Stanford University.
What can you learn from the world’s wealthiest players
and their paths to success?
:: Small Businesses are
Not Fessing Up on Security Breaches
Whether you think large corporations are going
far enough in revealing cyber attacks, small businesses
are probably far less forthcoming, at least according to
a study released today by Ponemon Institute, a security
research firm in Traverse City, Mich. Not that only small
businesses are reluctant to talk about their security concerns.
:: 10 Good Business Facebook Pages
10 Facebook pages for businesses that are well
:: Funny Cartoon!
Funny Cartoon! Most parents can relate to.
:: Top 6 Reasons Why Small Business Websites
Should Be Search Engine Optimized
If you are a small business owner running an e-business,
you must have heard the terms SEO or Search Engine Optimization
before. You might even have had your website optimized for
better search engine rankings. But are you truly aware of
how search engines could help you increase your clientele?
If you do, then we really give you a thumbs up, as you are
moving ahead with the technology. But if you have any sorts
of doubts regarding search engine optimization, then we
are here to help. So read on…
:: Small Business Guide
Twitter is a popular microblogging platform where
users share short status updates including links to webpages,
photos and articles. Twitter is a great way for smaller
businesses to build a following, announce news or promotions
and respond to customer questions, or even complaints. Being
succinct in your tweeting is absolutely essential on this
platform. Say what you need to say in as few words and characters
:: 3 Hiring Options
Companies have traditionally approached hiring
in cut-and-dry, inflexible ways. But it may be time to shake
up the traditional recruitment model to help small businesses
land more efficient hires.
Businesses tend to approach the hiring process similarly:
By hiring a recruiter, picking a job board to post their
open positions, and tracking candidates. Eventually, they
get to interviewing and finally, hiring.
This approach to the hiring process can work for some, but
the changing dynamics of todays workplaces and the impact
of digital technology means most employers, especially smaller
companies, need to be more nimble and direct. Small businesses
typically have very specific needs, and they require very
specific individuals to fill them. By asking a series of
carefully-chosen questions in interviews, companies can
determine if an individual is a good candidate, rather than
going through the mishmash of hiring tiers that don't actually
result in the best hires.
:: Cyber Insurance for Small
It seems to be that large data breaches or denial-of-service
attacks at large corporations get the most media coverage.
The costs of investigating and responding to these losses,
and the resulting lawsuits and regulatory fines, can be
staggering. The Ponemon Institute has estimated that response
costs can be as high as $200 for each compromised record.
It is not difficult to understand how total costs for a
wide breach can quickly escalate well into the millions
But smaller companies also face such losses. When these
losses arise, the best friend a small company can have is
a well-crafted cyber liability insurance policy. And, cyber
liability insurance is often more appropriate for smaller
:: 10 Tips to Improve Time Management
Managing time is a major struggle for many of us.
Lack of productivity and procrastination are usually the
result of poor time management. Make the most of your time
by taking advantage of these helpful tips...
1. Make Lists
Lists help keep you focused and on task. Create a list of
tasks in advance for the upcoming day. When you find yourself
distracted or unsure of what to do next, refer to the list,
which will help put yourself back on track. When you complete
a task, cross that item off the list -- this will give you
a sense of accomplishment, and will also help motivate you
to tackle the next item on the list.
Tips for Improved Time Management
:: Tips to Get Things Accomplished
All of us start the day with every intention of
completing a variety of tasks, but unfortunately many of
us become distracted as the day moves on. Or even worse,
we are tasked with crisis management, and at the end of
the day we find that we have made little progress in whittling
down the day's planned tasks. As well intentioned as you
may be, it seems to become a routine, and one that far too
many of us fall into.
to Get Things Accomplished
:: 3 Market Research Tips for Small Businesses
Market research might sound like a big-business
luxury, especially if you service a limited local area.
However, market research is a valuable growth tool for businesses
of every size.