:: Small Business Forum
August 31, 2004
business forum contains sections for business
and legal questions, software announcements,
on and offline marketing and a section for user
groups to connect with software developers.
Post your requests or join into the discussions!
:: Pay Per Click
August 30, 2004
Pay per click advertising has proven itself
as a great method for advertising. Since its
inception savy online businesses have implemented
complicated sales tracking methods. As a result
the pay-per-click model has increased in popularity,
forcing advertisers to pay more per click. If
you are looking for inexpensive pay-per-click
words consider bidding on misspellings of your
highest performing phrases and words!
:: Peer to Peer Arrests
August 28, 2004
The U.S. Department of Justice has targeted
a group known as the Underground Network for
its first criminal investigation into intellectual
property piracy over peer-to-peer (P2P) networks.
During a media briefing Wednesday, Attorney
General John Ashcroft said virtually every
kind of software, game, movie and music was
available for illegal downloading and distribution
on these networks, from computer games and music
that would cost as much as $18 to $35 dollars
if purchased legitimately, to specialized software
that has a retail cost in excess of $1,000.
Ashcroft authorized search warrants Wednesday
morning involving an Internet service provider
and five individuals in Texas, New York and
Wisconsin. Computers, software and computer-related
equipment were confiscated in the raids. No
charges have been filed. more
:: Buyers Guides
August 27, 2004
Buyers guides are a great source of longterm
exposure. Buyers Guides are excellent, yet underused
promotional vehicles. A number of different
industries produce annual or semi-annual Buyer
Guides to assist their readers in finding products
that may interest them. Typically these guides
offer a generic free listing or upgraded listings
for a fee. Buyer Guides tend to have a long
shelf life and can generate long term traffic.
Check out the following list of Buyers
:: Forum Spiderability
August 26, 2004
If you have an online forum make sure
that it can be spidered by the search engines.
Forums are content rich and will likely bring
visitors interested in your products or services.
PHPbb has a modification
that will ensure that PHPbb forums can be spidered.
Check the manufacturer of your web board to
see if they have similar modifications available.
:: Startup Journal
August 25, 2004
Street Startup Journal - The last word on
starting a business and entrepreneurial issues
from The Wall Street Journal. Read powerful
content and search a database of thousands of
business for sale.
:: What is an Acceptable Response?
August 24, 2004
is an Acceptable Response?
Some small businesses are afraid to reply to
customer queries off-hours, fearful that the
message time-stamp will betray them as a small
business. The Internet however is timeless.
The fact is customers appreciate a quick response.
:: Changes to
US Overtime Laws
August 23, 2004
The US overtime labor laws were recently overhauled.
The significant changes to the laws which have
not been updated for 50 years will impact more
than 6 million Americans.
The new rules include overtime pay guarantees
for all workers earning $23,660 annually or
less, covering more workers than the $22,100
salary bar the Bush administration initially
proposed last year -- drawing heavy fire from
critics. The Fair Labor Standards Act currently
guarantees overtime for those earning $8,060
The new rules, which take effect Aug. 23, also
exempt from overtime pay all employees earning
$100,000 or more, if they meet certain tests,
while the earlier proposed rules set that threshold
:: Google Groups Beta
August 22, 2004
Google has released a beta
version of Google Groups (formerly Deja).
Google Groups is a free service which helps
groups of people communicate effectively using
email and the Web. Every group has a home page
hosted by Google where members can start new
discussions or reply to older topics. Every
group also has its own email address to help
its members stay in touch with each other. Members
can read and search all public Google Groups
content, including more than 845 million postings
from the Usenet bulletin board service, dating
back to 1981.
Every group has its own Google-fast search,
making it easy to find discussions locked away
deep in your group's archive. This new version
of Google Groups lets you easily create your
own announcement lists, mailing lists and public
discussions in just minutes. The new Google
Groups also makes it easier to read and participate
in discussions. All the replies to an initial
post are now gathered on one page. You can bookmark
topics you're interested in, and have new replies
to that topic delivered to your inbox.
The downside.... I can't figure out how to
have content viewed based on the date!
in RSS Feeds
August 21, 2004
Kanoodle said yesterday that it struck a distribution
deal with news aggregator Feedster to sprinkle
paid listings in Feedster's feeds of search
The deal expands the reach of Kanoodle's content
listings program, called ContextTarget. Kanoodle
also distributes its content listings to partners
such as CBS MarketWatch and MSNBC.com.
Feedster, San Francisco, which indexes more
than 8,000 news sources, lets users have their
searches sent to them through the Really Simple
Syndication feed. Feedster already displays
paid search listings on its Web site through
Yahoo's Overture Services. Its search feeds
will include Kanoodle's ContextTarget listings
labeled as advertisements.
Feedster will offer its users the option of
paying $10 per year, via PayPal, to receive
an ad-free RSS feed.
:: Yahoo and AskJeeves
August 20, 2004
Phrase and Broad match types help you
attract more customers by displaying your listings
for a wider variety of relevant searches on
Web sites. Overture recently announced that
Yahoo! now displays Phrase match type ads. AskJeeves
has announced that their paid inclusion program
will only be available until September 30, 2004.
August 19, 2004
Not to be confused with the recent Understanding
Google AdSense article, the Understanding
Google AdWords article details implementing
Google AdWords as an advertiser. Unlike many
search engines Google, to its credit, clearly
denotes search listings that are paid placement.
In fact, Google AdWords appear in a separate
section down the left side of the screen. Google
AdWords provide an inexpensive advertising venue
for businesses to advertise products or services
to a targeted audience. Advertisers have the
ability to control their budget, target their
advertising based on keywords. Advertisers are
also free to determine the ad contents. Google
AdWords allow for nearly instant traffic, which
can be turned on and off. Traffic results can
be measured, providing information on what is
successful, what isn't and what needs to be
changed. AdWords can be found that work by running
a test campaign.
August 18, 2004
facilitates the process of filtering and republishing
relevant content from many RSS feeds. reBloggers
subscribe to their favorite feeds, preview the
content, and select their favorite posts. These
posts are automatically published through their
favorite blogging software.
Why should you reBlog? reBlogs are useful to
individuals who want to maintain a weblog but
prefer curating content to writing original
posts. They can also enable organizations to
tap the contributions of their employees, members,
and communities-at-large in order to easily
redistribute relevant content.
August 17, 2004
Web logs are critical to determining what advertising
is working! All webmasters should take the time
to analyze their monthly web logs. If the web
host does not provide a program or interface
that allows for the information to easily be
interpreted then a 3rd party program should
be used to parse the information. The raw information
can be converted into data that will show the
number of unique web visitors, the top referring
sites, the length of time a visitor spends on
each page, site entry pages along with a myriad
of other information that can assist in making
intelligent marketing decisions.
:: Image Search Engines
August 16, 2004
Google has an image
search function that many webmasters are
not aware of, copyrights should still however
be respected. If you wish to use an image you
must purchase the rights to that photo. Suggested
sources for royalty free photos and graphics
can be found at ClipArt.com
August 13, 2004
Marketing a corporate brand or a branded product
demands proactive brand management. Great brands
don't just happen, they take strategic planning
and time. Brand attributes are more than just
a certain look or logo, a brand attribute are
the qualities that a marketer tries to create
and maintain. When defining your brand it is
important to distinguish your product/service
from others in the industry. Is it a quality
standard, value add, strong customer service?
more on branding
:: Search Engine Optimization - SEO Tools
August 12, 2004
Search Engine Optimization Tools
Tools resource, free SEO tools to help with
your online SEO efforts.
Check your SERPS (Search engine
results pages) in multiple engines just by clicking
on my Free Serps tool. Covers Yahoo, Google,
All The Web. MSN and Hotbot.
Keyword + Pagerank Finder - This
tool is used for finding all websites with a
certain Google pagerank value that are ranking
for a specific keyword.
Keyword Density Search Engine Spider
Simulator - Check your keyword density
with your Spider Simulator.
Google Datacenter Tool - Works
just like the MCdar or Google Dance tools of
the past, however unlike the now defunct Google
Dance this tool works VIA IP not domain alias.
Link Popularity Tool - Check
your Link popularity (Backlinks) in Google,
All The Web, AltaVista, HotBot, and MSN. Enter
your competitors URL's to see how you stack
Keyword Density Tool - Check
your keyword density with our search engine
Yahoo Rank Checker - Use this
free SEO Tool to check your rankings on YAhoo
for a particular keyword phrase. Works a lot
like the Google rankings tool but does a screen
scrape on yahoo.
Search Engine Saturation Tool
- Search engine Saturation is basically a measure
of how many pages you have within a search engines
index. Find out how many pages you have listed
in the major search engines.
:: Google & Yahoo Settle
August 11, 2004
Google and Yahoo announced today that they have
resolved two contentious issues between the
companies. Under the terms of the agreement,
Google will license U.S. Patent No. 6,269,361
and several related patents, held by Yahoo!'s
wholly-owned subsidiary, Overture. Yahoo! also
dismissed its patent lawsuit against Google.
The lawsuit was originally filed in April 2002
by Overture, alleging infringement on Overture's
patent on bid for placement search ranking and
account management tools. The two companies
have also resolved a dispute regarding shares
issuable to Yahoo! related to a 2000 services
agreement. To resolve the dispute, Google issued
an undisclosed number of shares of its Class
A common stock to Yahoo!.
:: Understanding Google AdSense
August 10, 2004
Google AdSense allows webmasters to
dynamically serve content relevant advertisements
on web pages. If the visitor clicks one of the
AdSense ads served to the website, the website
owner is credited for the referral. Google's
AdSense program essentially allows approved
websites to dynamically serve Google's pay-per-click
AdWord results. more on Google
:: GMail Fine Print
August 9, 2004
reserves the right to terminate services at
any time for any reason and also may monitor,
edit or disclose your personal information including
the content of your emails if required to do
so in order to comply with any valid legal process
or government request. Clearly Google
is not marketing their services to businesses
who rely on their email.
:: Outsourcing - Clear Expectations
August 7, 2004 - August
I've recently heard horror stories of businesses
outsourcing services and being dissatisfied
with the results. Many small businesses fail
to realize that in order to grow their business
they may need to outsource.
Tips for outsourcing:
1.) be clear about expectations, additional
preparation and explanations will go a long
2.) realize that no one is ever going to do
someting exactly the same way that you do, but
sometimes done is good enough.
3.) check references
4.) have realistic expectations and time frames
5.) anticipate there will be a learning curve
:: Business Survey and Reblog
August 6, 2004
Ever wonder whether or not your business
shares any characteristics of Inc. 500 winners?
Take this interactive survey
to find out.
technology facilitates the process of filtering
and republishing relevant content from many
RSS feeds. reBloggers subscribe to their favorite
feeds, preview the content, and select their
favorite posts. These posts are automatically
published through their favorite blogging software.
:: Public Relations
August 5, 2004
A really great thread in
Software Marketing forum introduced a discussion
about small businesses and public relations.
The post mentionedd a number of items that a
small company can do to generate good PR. The
items discussed range from sponsoring local
youth sports teams to donate a percentage of
profits to charities. The value of good PR is
often lost on small business owners, and really
is something that ought to be considered when
discussing a business plan.
:: News Alerts & Web Alerts
August 4, 2004
- Google News Alerts are sent by email when
news articles appear online that match the topics
you specify. Some handy uses of Google News
Alerts include: monitoring a developing news
story, keeping current on a competitor or industry
or even keeping tabs on your favorite sports
- Google Web Alerts are sent by email when there
is new information on the web matching the search
you specify. Some handy uses of Google Web Alerts
include: keeping current on a competitor or
industry, monitoring references to your name
or company, finding out when people link to
your site, discovering new websites on a certain
:: Prevent Your Website from Being
August 3, 2004
Find copies of your content on the Web. You
can use Copyscape
to identify sites that have copied your content
without permission. Copyscape will also show
you who is quoting your site. Simply type in
the URL of your original content, and Copyscape
does the rest.
:: What Are RSS Feeds?
August 2, 2004
As the web has become more crowded
webmasters have been striving to provide fresh
and up to date content for their website visitors.
Many webmasters have discovered they can easily
utilize the information in RSS feeds to provide
fresh web content.
Find out ... What
Are RSS Feeds ?
:: Google IPO Auction Site
July 31, 2004 - August
A Google spokeswoman confirmed that www.ipo.google.com
had gone live, where bidders can apply to get
an identification number to participate in the
so-called Dutch auction. The auction process
is designed to put small retail investors on
a more equal footing with the big institutional
funds and influential investors who have traditionally
been given better access.
Top Web search engine Google Inc. began taking
bids on Friday for the public auction process
it will use to sell as much as $3.3 billion
in shares to the public for its planned offering
in mid-August. more on Google