:: Make a Resolution to Do Something
Okay we are on the eve of a new year.
Make a resolution to learn something new. Here
are some ideas:
RSS - learn more at RSS Specifications
Podcasting - learn more at Podcasting Tools
Social Bookmarking - tackle Digg
the Ins and Outs of Digg
Digg is a popular user drive social
network. ProNet Advertising wrote up a nice
Beginners Guide to Digg.
If you have ever felt like you had to dig
around the Internet for good content, you might
want to look at something called Digg (digg.com). Digg is a site that
will help you avoid the process of digging and
instead, get exactly what others have dug up
so you can see some of the great sites/stories/things
out there on the Internet. Many people reading
this might already know what Digg is all about
so if you fall into this category, quit reading
now and go elsewhere or you might feel this
is a bit basic. If you haven't heard of Digg,
read further and you can not only understand
one of the more successful sites on the web
these days but also get an idea of how you can
leverage it for your business. Digg epitomizes
the value of collective intelligence and community
on the Internet in a way that not only brings
value to its users, but also to businesses that
are savvy enough to take advantage.
:: Online Sales Up
New e-commerce trends have shaped
this holiday season, including the increasing
importance of social networks, blogs, and user
content; booming sales of luxury items; an extended
shopping period; and the emergence of niche
By all accounts, sales growth has been strong.
Excluding travel and auctions, consumers spent
$21.7 billion at U.S. online stores between
November 1 and December 20, a 26 percent increase
over the same period last year, according to
Even more significant, the spending increase
between December 18 and December 20 was 35 percent,
reversing a trend from past years when sales
slowed down as Christmas Day approached. The
change this year is due to retailers' improved
ability to ship items on time later in the season
and to consumers' willingness to pay extra for
:: Australia Takes
a Poke at Search
Australian Courts recently ruled that
providing web links to copyright-protected music
is enough to make a site legally liable. This
creates a huge legal uncertainty for search
engines around the world, in particular YouTube
could be viewed as liable for content that infringes
:: Link Love vs Link Bait
What is Link Love?
Link Love is all about quality. In order to
achieve Link Love you must establish authority
and credibility. Link Love is all about being
a reputable source, often recipients of link
love are the first to post breaking news that
is vetted and accurate. Bloggers, webmasters
and publishers reward sources they genuinely
enjoy with link love.
Link Bait is often considered the evil step
sister of Link Love.
What is Link Bait?
Link Bait is a hook. It is unique or even controversial
content. Common sources of Link Bait include
humorous items, accusations, controversy, or
even implications. Link Bait is similar to 'shock
and awe'; people cannot help but link because
they are so intrigued (for good or bad). Link
Bait often walks the line between acceptable
Both Link Bait and Link Love generally result
in numerous deep links, as bloggers tend to
link to directly to specific articles or issues
that are raised.
Not all of us are feeling the Link Love and
many are not gutsy enough to use link bait with
jaw dropping headlines, so what are some simple
ways to garner deep links?
Link Love vs Link Bait
:: NASA and Google
The NASA Ames Research Center and
Google have signed a formal agreement to collaborate
on projects ranging from studying scientific-data
search technology to using Google Earth flyovers
for the moon and Mars.
The first collaboration between Google and
NASA Ames will concern the availability of NASA
information over the Internet. For example,
NASA Administrator Michael Griffin said in a
statement that "soon" there will be Google Earth
flyovers available for the surfaces of Mars
and the moon. Additional data will include real-time
weather forecasting and visualization, as well
as tracking of the International Space Station
and space shuttle activity.
:: Unique Selling Proposition
Often businesses define themselves with
what is called a unique selling proposition.
Many businesses market their unique selling
proposition to illustrate the advantages of
their product or services. When trying to establish
a unique selling proposition, it is crucial
to find ways to differentiate and distinguish
your business from your competitors, place emphasis
on the positive differences between others in
If you can not differentiate your company based
on what you sell, try to capitalize on how you
sell or support your products or services. A
unique selling proposition defines why customers
should buy from one business rather than a competitor.
Unique Selling Proposition
:: Founder of Wikipedia
Gives It All Away for a Link?
I wonder how this will influence
online credibility, which appears to becoming
muddier each day:
Wikipedia founder Jimmy Wales said on Monday
his for-profit company, Wikia Inc., is ready
to give away -- for free -- all the software,
computing, storage and network access that Web
site builders need to create community collaboration
Wikia gives away the tools and
the revenue to its users. It requires only that
sites built with the company's resources link
:: Top Overall Searches
Check out the following top searches. You can find the most
popular search phrases in a variety of categories.
:: Fill In the Blanks
to Generate Feed Autodiscovery Code
Increase the number of RSS subscribers
by adding autodiscovery code to your website.
NotePage has made a free online tool that automates
the creation of the auto-discovery code for
The free auto-discovery tool automatically creates
the code necessary for the auto-discovery of
RSS feeds on a website. Simply enter the title,
and the URL of the RSS feed and a code will
then be generated based on the information entered.
The code can then be entered in the "header"
section of an HTML web page, to assist RSS readers
in automatically detecting the presence of an
RSS feed for that website.
Many RSS Readers can automatically discover
that an RSS feed is available for a specific
website and notify the website visitor if the
auto-discovery code is in place. Browsers and
aggregators including FireFox, Safari and IE
7 are just a few applications that will take
advantage of the presence of RSS auto-discovery
The RSS auto discovery tool can be accessed
by clicking the following url http://www.feedforall.com/autodiscovery.htm
:: Blogging Etiquette
Citizen journalists and writers have
become common place on the web. Perhaps you
are considering blogging, but are unsure of
how to enter the world of online journaling.
As the medium has grown, I thought it might
be a good idea to put together some general
guidelines for new bloggers and reminders to
veteran bloggers about blogging practices.
:: Business Plan
Gartner Inc. is recommending that
businesses complete planning by the second quarter
of next year for an influenza pandemic and in
particular stock up on supplies that would be
needed by data center workers.
Among the suggestions offered today by a
Gartner analyst at the research firm's data
center conference here: Store 42 gallons of
water per data center worker -- enough for a
six-week quarantine -- and don't forget food,
medical care, cooking facilities, sanitation
issues and electricity.
Complete Prep Guide
:: Cyber Monday Slams Records
Black Friday now has Cyber Monday to
rival its sales figures.
In the world of e-commerce, the Monday after
Thanksgiving is referred to as Cyber Monday.
As the first workday after the long weekend,
it's expected to be big for online retail, with
Internet-connected employees get to their holiday
This year, Cyber Monday once again saw the
highest unique audience of any day so far this
holiday season with 29.5 million unique visits
to Nielsen//NetRatings Holiday eShopping Index,
according to the metrics firm.
:: Google Answers
Later this week, Google will stop
accepting new questions on its Answers service,
one of many search-related products the company
has rolled out over the years. Google says that
part of being an innovator means "reconsidering
Google Answers provided a way for users to
pose questions and set a price for how much
the answer would be worth to them. Others from
around the world could then answer the question,
and receive payment, with Google taking 50 cents
as a listing fee.
:: Content Rich Website
Content rich means different things
for different individuals, because what one
person finds useful, another may not. Content
rich is all about providing information that
is considered valuable to your target audience.
Information that visitors might find useful
could consist of product or industry facts,
statistics, reviews, tutorials, or educational
information related to a specific industry.
Content Rich Websites