:: Social Media Donts for Small Businesses
08/31/2016
A strong social network can become an asset for any business. Social media offers every business the opportunity to strengthen relationships with their target audience, creating loyal customers and even brand advocates. Exploiting this potential is no easy feat, but can be done if the medium is used well.
complete article
|
:: The 10 Worst Places to Start a Business
08/29/2016
More new businesses fail than succeed, according to the Kauffman Foundation. And U.S. Small Business Administration data shows that it is only a matter of time before at least half of all businesses go under: Nearly two-thirds of businesses with employees survive at least two years, but only about 50 percent survive at least five years.
complete article
|
:: 12 Ways You Can Be Better at Content Marketing for Your Business
08/26/2016
Small business owners can now compete on an (almost) level playing field with big brands, all through applying the principles and use of content marketing. Regardless of the size of the business, the goal is the same: to use relevant content to attract qualified customers or clients.
complete article
|
:: 5 Things You Need For Your Small Business Infrastructure
08/24/2016
When you first start a business, you have your work cut out for you. Not only do you have to figure out if you have a viable product that people will actually pay you for, but you have to also find your customers, manage administrative tasks and deal with your staff, if you have one.
complete article
|
:: 9 Best Resources to Check Out before Opening a Small Business
08/22/2016
There are so many things you need to know about before opening your own business, and it can get pretty overwhelming at times. You need to take advantage of any resources you can find that will help you to get where you need to be, and operate a successful small business, from information on creating business plans to the actual daily operations. Some resources are very helpful, while some are just a waste of time. To help keep you from wasting your time on the not-so-great resources, here are our 9 favorites.
complete article
|
:: Most Small Business Owners Are Happy Staying Small
08/15/2016
What defines a small business owner as successful? You might think the obvious answer is one who grows quickly and expands his or her operations. But a recent report by Emergent Research and Infusionsoft found that becoming a big business doesn't equal success for most small business owners.
complete article
|
:: 10 Things Your Business Can Learn About Rebranding from Electronics Giant Sharp
08/12/2016
When it comes to rebranding, what can your small business learn from a manufacturing giant like Sharp Electronics? Quite a lot, as it turns out.
After its purchase by Japanese electronics manufacturer Hon Hai Precision earlier this year, Sharp went through an extensive rebranding process to focus on its home appliance division.
complete article
|
:: Facebook Is Giving a Huge Break to Small Businesses in Emerging Markets
08/10/2016
Facebook is to let small businesses in emerging markets sell to customers for free directly through their Facebook pages, the social media company said on Wednesday, marking a new effort to build up potential advertisers in its fastest-growing regions.
complete article
|
:: 6 Best Tools That Small Business Owners Could Use to Promote Their Business Online
08/08/2016
Marketing a business online can be a bit tricky with cost being a concern to most business owners. Some have to work with a low budget with most opting to find a free way to market their trade online.
There are tons of free tools businesses can turn to when it comes to marketing online. With that in mind, it may all boil down to where to start and which tool is best used first. The tools mentioned range from actual sites to free tools integrated with their marketing plans. Below are some of the tools that companies can consider using.
complete article
|
:: How to Think Like a Brand
08/05/2016
When you consider branding from this perspective, you will likely notice that as important as affinity and equity are, the place your brand occupies in one’s mind surrounds the feelings that connect people to it. Be sure to remember this particular fact when you contemplate where your brand is and where you want it to be.
complete article
|
:: 11 Ways to Negotiate
08/03/2016
Very few people actually like to negotiate. That's why so few people are good at negotiating; it's a task to be avoided or completed as quickly as possible.
Unfortunately, negotiating is a fact of life--especially business life. Fortunately, negotiating has less to do with competition than simply communicating: explaining the logic and benefits of a position, convincing others that an idea or premise makes sense, showing people how a decision will generate a desired return, helping people understand the benefits of change...
In essence, negotiation skills are communication skills.
complete article
|
:: Your small business marketing sucks — here is how to fix it
08/01/2016
The formula for business success is simple but not easy. At the core, once you have your product or service figured out, your marketing plan should be a natural progression.
In fact, we would challenge the thinking that your business plan and marketing plan are one in the same to a certain extent.
complete article
|
