:: How Reliable are Cell Phones
April 29-30, 2004
Many entrepreneurs rely on cell phones for communication.
But the technology is less than perfect, how
reliable is cell phone communication? What is
the most reliable method to communicate? How
can you ensure that you are heard? Take a look
at the latest artice ... How
Reliable are Cell Phones?
:: PopUps vs PopUnders
April 28, 2004
There is a new ad serving technology that detects
popup blocking software and converts popups
to popunders to ensure that ads are still served.
Meaning that consumers who have taken action
in order to prevent ads will see them regardless.
It is my opinion, that forcing ads on uninterested
consumers will not generate the sales the advertisers
are looking for.
:: Google - Trademarks
April 27, 2004
AXA, the world's No.3 insurer, is taking Google
Inc to court next month in the latest trademark
challenge to threaten the heart of Google's
business model - advertising.
Google is already embroiled in litigation on
both sides of the Atlantic over claims that
its pay-for-placement service, Adwords, lets
clients hijack their competitors' trademarks.
But AXA, which posted $US86 billion ($A117.45
billion) in revenue last year, is the largest
company yet to put the matter before a judge.
The growing mass of litigation over trademarks
in advertising could weigh on Google's expected
multi-billion dollar stock market launch, experts
April 25-26, 2004
Networking is a valuable source for new business.
Refer potential customers to people in your
network. Take an interest in other businesses,
understand the ins and outs of partner relationships.
Determine how all parties will benefit from
cooperative efforts. Effective networking can
bring in significant business from untapped
markets, keep this in mind when you are dealing
with other vendors, they could be a source of
:: Announcing Products
April 22 -23, 2004
A new article has been posted, the article is
targeted at Software Developers but can really
be useful to anyone who is involved in a product
launch, though the resources might be different.
Announce article details ideas and tips
on how to announce a new release.
:: Secure Passwords
April 21, 2004
As the web has evolved, so have the methods
of collecting personal information. A large
number of websites require visitors to register
to gain access or participate. While the need
for registration is understandable, tracking
user names and passwords can be burdensome.
Consider using software to store your passwords,
in a safe accessible manner. Read the latest
article detailing tips on how to keep
your passwords safe .
:: Selling Your Company
April 20, 2004
Many of us may consider selling our small businesses
but don't really understand what is involved.
How do you determine the value of a company?
Companies that rely heavily on service are valued
a much lower value than companies that sell
a product. When valuing a business its important
to understand why and how companies are valued.
It is often suggested that businesses hire a
company that specializes in valuations, to accurately
determine a businesses value. Broker and valuation
companies can often be hired, and paid from
a percentage of the actual business sale. Innovative
companies can be valued as much as twenty times
earnings, service companies are typically valued
at a far smaller multiple, to determine what
your company is worth talk to an expert before
you make a decision about selling.
:: Google Rankings
April 19, 2004
There is a new cool site that helps you determine
ranking based on different keyword combinations.
The site is fairly basic though and if you manage
multiple domains a general google search is
easier to manage, IMO.
:: Buyers Guides
April 17-18, 2004
Buyers Guides are a great place to list your
product or services. They typically have a long
shelf life and often basic listings are FREE.
The following two resources are suggested for
buyers guide - SMR
Buyers Guide Directory and the Marketing
Organization has a Buyers
Guide Express Guide
:: Free Business Letters
April 16, 2004
This download expires today but if you make
it in time, it contains more than 3000
business letters. The collection includes
business, sales and personal letters, and sales
letters that will help you sell more with attention-getting
messages and persuasive sales copy!
:: Best Places for US Businesses
April 15, 2004
The Top Cities in America for doing business
are not at all where most people think, and
there's good data to back that up. This year
Inc. publishes an exclusive Top Cities
list, using a brand-new methodology.
For the most part, the top cities aren't found
on the fashionable coasts, nor in the biggest,
most famous metro areas, but in more prosaic
places, including many in the Midwest, that
found a way to grow in a tough economy and now
seem poised for rapid expansion as the recovery
The following locations round out the top
1. Atlanta, GA
2. Riverside-San Bernardino, CA
3. Las Vegas, NV
4. San Antonio, TX
5. West Palm Beach, FL
6. Southern New Jersey, NJ
7. Fort Lauderdale- Hollywood-Pompano Beach
8. Jacksonville, FL
9. Newark , NJ
y 10. Suburban Maryland-D.C. , MD
25 List Details
:: Google vs Trademarkers
April 14, 2004
Google has changed their position with regards
to removing trademarked terms used in Adwords.
This means that competitors will now be allowed
to bid on branded or trademarked terms that
belong to their competitor! This is a completely
contrary position and will likely invite a very
angry response from established companies.
:: Australian Spam
April 13, 2004
As of yesterday, it became illegal to send spam
from or to Australia. And Down Under, their
definition of spam is a little tougher than
U.S. laws have gotten us used to.
The Spam Act 0f 2003 covers all electronic
communications, other than telemarketing or
faxes. That means e-mails, mobile phone text
messages (SMS), multimedia messaging (MMS) and
instant messaging (IM). Any unsolicited commercial
message is now considered spam, unless the sender
is accurately identified and the message has
a functional unsubscribe address.
:: New Software Site
April 12, 2004
We are pleased to introduce a new look to Email
Software. The updated site contains all
types of e-mail software designed for email
management, spam filtering, and email marketing.
In addition the site contains a collection of
email related articles, acronyms, and email
April 10-11, 2004
Never under estimate the power of bartering.
While it sounds like an old practice the Internet
has given the trade new life. Businesses
often swap newsletter mentions, or promotional
marketing exchanges. The benefit to bartering
is that there is typically no out of pocket
cost. Small Businesses lacking capital can hit
the ground running. Don't be afraid to suggest
an exchange you might be surprised at the interest!
:: Trademark Infringement
April 9, 2004
Google's new GMail apparently appears to violate
an existing trademark by an English company
who have been using the term for years in more
than 70 countries. This should be a warning
to small business owners. When naming a product
be sure to do your homework and check the USPTO
(United States Patent and Trademark Office)
for any existing terms. A search on the Internet
will also help determine if any prior usage
:: What is up with GMail?
April 8, 2004
Google has increased its offerings and has begun
providing huge capacity free email accounts.
Somewhere in there there is a hitch, what is
it? The hitch is targeted email ads. Targeted
spam. It is likely that Google will use GMail
or similar methods to promote adwords to their
clients. The volume will likely determine how
consumers receive GMail interestingly enough
if the reward is big enough (meaning email storage)
consumers might be quite tolerant, either that
or they will simply learn to tune out the ads.
:: WebPosition Gold & NetIQ
April 7, 2004
News recently broke that the NetIQ software
giant have signed an agreement to purchase the
popular WebPosition Gold search engine submission
software. According to NetIQ - NetIQ
is the provider of the industry-leading WebTrends(r)
web analytics products. The combination of WebTrends
powerful analytics, and WebPosition Gold, the
industry's leading software for search engine
optimization, will provide customers with the
most comprehensive Search Engine Optimization
and Search Engine Marketing solutions, enabling
them to reach greater numbers of targeted Web
visitors and accelerate their return on investment
in online marketing.
April 6, 2004
As a business competing in the online arena,
it is imperative that you understand the unwritten
rules of the road. Though usenet and forums
are often not moderated, it is important that
you understand what is considered politically
correct when communicating online. The latest
article added to SBS details Email
& Newsgroup Etiquette.
:: Building Brands
April 4-5, 2004
Building a brand creates an image about your
company. Brand isn't something that you can
put in a box and move to a new location, it
is a perception that potential customers perceive.
The site is focused on brands, branding, marketing
and communications. It includes original articles,
interactive learning games and also offers a
free Shared Learning newsletter. If you are
interested in Building
a Brand take a look.
:: Newsletter / Froogle
April 2-3, 2004
A great newsletter for webmasters, software
developers and online marketers can be found
The monthly newsletter contains numerous marketing
tips, information on online business, search
engine optimization information and other relevant
Froogle is Google's answer to a product search
engine and they've recently integrated Froogle's
results into the Google database. This boost
might be just what is needed for your search
engine ranking. Be sure to submit a Froogle
feed soon if you have not already done so, a
word of warning they will not accept signs with
April 1, 2004
Newsgroups are a great source of new business.
When was the last time your products or services
were mentioned in an online forum? What kind
of reaction was there from the general community?
A long standing precense in an online forum,
lends credibility to your product line. Provide
knowledgeable well thought-out responses to
relevant questions. This will establish you
as an industry expert.