Small Business Blog - daily small business software blog
:: Replace Deadlines with Schedules
10/31/2013
As anyone who has ever pulled an all nighter in
college or basically lived at the office to get a product
launched can tell you, for most of us deadlines are quite
motivating. Having that big red circle on your calendar
coming closer and closer is the only way to get yourself
towards meeting the goals you have set for yourself, right?
Not really, suggests a thought-provoking recent post from
entrepreneur James Clear. While time pressure may have a
place in driving you to overcome that final hurdle to an
important achievement, Clear argues that if you really want
to accomplish more, you need to swap schedules for deadlines.
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:: Startup Success That
You Should Leave Your Day Job For
10/25/2013
Joining a startup always takes risk, but some companies
offer a more exciting choice than others.
No matter how much you love your day job, you might want
to consider trying to score a gig with a hot new company
-- a company that is working on something so big, it could
change everything.
A company that could make or break your entire career.
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:: Small Business Victims
10/23/2013
It was March 2010, the height of the financial
crisis, and the housing market was in the dumps. Michelle
Marsico, who owns Village View Escrow south of Los Angeles,
was having a slow day. So slow, in fact, that she didn’t
bother logging on to check her bank account, because she
didn’t have any deposits coming in or any money going
out.
Turns out, she was wrong.
Two days later, when she did log on, she saw $465,000 was
missing from her firms bank account. She found out later,
she was the victim of hackers.
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:: Guess Which Small Businesses
Are Growing The Fastest?
10/21/2013
One industry that may seem less than glamorous
has been the rock star of small business growth of late.
Farmers of oilseeds and grains, such as corn, soybeans and
wheat, posted nearly 20 percent sales growth in the last
12 months, according to Sageworks data.
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:: Avoid Fraud to Prevent Chargebacks
10/11/2013
Some charge-backs are the result of outright fraud,
such as cases of identity theft, but some are the result
of rriendly fraud, she says, where a consumer legitimately
made the purchase but then disputes it.
Either one can crimp a retailers bottom line.
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:: Why Small Business Is
Not Winning on Social
10/10/2013
Social media, unlike digital media 10 years ago,
is a much more patient game. With SEO and banner ads and
email marketing it was all instant gratification. Social
media isn’t, and that’s why so many people are struggling
with it.
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:: 9 Mobile Marketing Tactics for Small
Businesses
10/09/2013
With more than half of adults in the United States
now using a smartphone to connect to the internet, if you
want to get your message out to your customers and target
customers, your mobile web marketing plan needs to consider
the types of devices in use. Even if you have a brick and
mortar retail store, your website must be mobile friendly.
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:: Understanding Affordable
Care for Small Businesses
10/08/2013
The Patient Protection and Affordable Care Act
was passed into law in March of 2010. Since its
passing many of the provisions have already been implemented
by insurance carriers; however the biggest impact will be
felt starting on January 1, 2014.
The PPACA has established health insurance marketplaces
for every state as a resource where individuals, families,
and small businesses can learn about their health coverage
options, compare health insurance plans based on costs,
benefits, and other important features, choose a plan, and
enroll in coverage.
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:: Content Marketing Channels
10/07/2013
Thirty days ago, I began an experiment with
this blog to determine whether email, Twitter or RSS would
be the better content marketing channel. My goals with RSS,
Twitter and email are two: first to maintain a relationship
with a reader longer than a single website visit by creating
a communication channel and second to use that marketing
channel to drive re-engagement.
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