08/26/2008 Attempting to stay current on the latest
search engine algorithm changes or search optimization
tactics can be overwhelming for webmasters attempting
to juggle it all. With this in mind, we have
put together a list of the industrys best Search Marketing blogs. These
blogs are current and discuss important issues
related to search engine optimization and search
marketing.
:: Directory Submissions
That Matter
08/20/2008 Links from different directories have
different values. A webmasters time is limited,
and most webmasters want to get the biggest
bang for their bucks. So where should they start
when it comes to directory submissions? Search
engines assign value to links from the various
directories differently, so how do you spend
your time where it matters most?
08/05/2008 Federal guidelines for what type of
information companies can provide on their official
Web sites have not been updated since 2000.
On Wednesday, the Securities and Exchange Commission
voted unanimously to modernize its rules to
fit in with an increasingly digital economy.
Under the revamped rules, which have not yet
been released in their entirety, information
posted on a company Web site does not necessarily
have to comply with Sarbanes-Oxley rules relating
to a companys disclosure controls and procedures.
The rules also provide clarity on how companies
can: provide access to historical or archived
data without it being considered reissued or
republished every time it is accessed; link
to third-party information or Web sites without
having to adopt that content for liability
purposes; and use summary information in the
context of the securities laws antifraud provisions.
Meanwhile, Web sites no longer have to include
a printer friendly version of all their
documents so sites can include more interactive
and dynamic features, the SEC said.
:: Four Kinds of
Links
08/04/2008 Links are an important component in
an online marketing campaign. Websites usually
need a significant number of quality links to
perform well in organic search rankings. Once
upon a time, high-quality links were plentiful.
But with the growth of the web, and an ever-increasing
number of competing websites, garnering link
love and attention is a time-consuming and tedious
process.
