Free Website Content
Search Engine Optimization Myths
SEO Myths
By Sharon Housley
A "myth" is a traditional story, idea,
or explanation which is widely accepted, but actually
untrue or unproven. Misconceptions can also be described
as modern-day myths. When it comes to Search Engine
Optimization (SEO), the myths and misconceptions are
abundant. We will try to dispel some of the more common
Search Engine Optimization myths here...
Myth #1 - SEO Is A One-Time Deal
Search engine optimization is an ongoing process that
requires attention and effort over an extended period
of time. To do it properly, it is an ongoing process,
and definitely not a one-time action.
Myth #2 - Quantity Is More Important Than Quality
When it comes to backlinks, quantity is simply not
as important as quality. Attracting a huge number of
backlinks is simply not as important as obtaining relevant
links from related and trusted sources.
Myth #3 - Meta Tags Are No Longer Relevant
While meta tags are not the be-all and end-all of
search marketing, they still matter. Including a unique
and keyword-rich title and description on each page
of a website will help the site rank better in organic
search results for those terms. Meta tags may not be
as important as they once were, but they do still matter
in the world of search optimization.
Myth #4 - PPC Will Help Search Ranking
There is no association between PPC (Pay Per Click)
advertising campaigns and how well a website ranks in
organic search results. There is simply no evidence
to suggest that advertising via AdWords will help improve
an organic search ranking.
Myth #5 - Submit Your Website Early And Often
Submitting your website to search engines is no
longer a necessity. Search engines use spiders to follow
links on a website.
Myth #6 - SEO Is A Scam
Search engine optimization, when done properly,
is quite effective. In fact, a website may have a difficult
time ranking well at all if it is not optimized adequately.
Myth #7 - SEO Is A Guarantee
As the old saying goes, the only things guaranteed
in life are death and taxes. When properly implemented,
SEO can very likely improve your organic search rankings.
But be leery of any search marketing company that makes
guarantees. There are simply too many factors and variables
for SEO success to be guaranteed.
Myth #8 - Build It And They Will Come
Once upon a time, before the Internet became so
cluttered, you could build something new and interesting
and it would attract attention without any effort. But
now, with the noise ratio so high on the Internet, you
must work to draw attention to your innovation. Do not
assume that people will find it simply because it is
cool!
Myth #9 - NoFollow Links Are A Waste Of Time
Acquiring links that are tagged as "NoFollow" are
not a waste of time. A mix of both DoFollow and NoFollow
links looks far more natural to the search engine algorithms
than a website that has all DoFollow or all NoFollow
links. Additionally, some search marketing studies suggest
that not all search engines pay attention to the NoFollow
attribute, and they do in fact value a NoFollow link
the same way that they would value a DoFollow link.
Myth #10 - Google Is The Only Search Engine
While it is true that Google is by far the largest
search engine, a decent volume of web traffic can still
be generated by achieving a high ranking in other search
engines for competitive search terms.
Base your search optimization on facts, and not on myths
or misconceptions! And always remember that nothing
about SEO is ever an absolute.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
RecordForAll http://www.recordforall.com
audio recording and editing software.
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be greatly appreciated send an email to sharon@notepage.net
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