:: Another Interesting Look
at The Long Tail
Something interesting happened, however,
at about the point of the graph inhabited by
songs that were being listened to 500 times
a month on Rhapsody's Online Music Service.
The curve leveled out -- and it kept going,
and kept going, and kept going -- producing
a long tail. The sales of most of the songs
playing fewer than 500 times generated revenues
to small to justify their stocking in most stores.
Music and the Long Tail or The Keyword Long Tail
:: Google Class Action
A class action lawsuit has been filed
upon the behalf of Google Adwords advertisers.
The suit filers claim according to an independent
study that for every $ 1000 in ads, $ 400 is
Meanwhile, independent studies assert that
anywhere from $100 to $400 of every $1,000 stems
from click fraud. If those estimates prove correct,
Google might be on the hook for $1 billion to
$5 billion in advertising refunds.
Wonder what this will do to Google Stock...
:: Inspirational Entrepreneurial
What does it take to succeed as an entrepreneur?
A lot of hard work and determination, and achieving
results of one's own--you could say, being "self-made."
To find America's self-made entrepreneurs, Inc.com,
along with The History Channel, asked readers
to send us their stories in our Self-Made in
America contest. Here, we feature several of
their extraordinary tales.
Entrepreneurial Success Stories
:: What is Fair Use
As the Internet matures, users and governments
are struggling to manage controversial issues.
Lets face it, the Internet did not exist when
the US copyright laws were written;let us not
forget, while many countries respect copyright
laws, the Internet is global without a governing
body. There are not only different laws, rules
and regulations, but also jurisdiction issues.
RSS didn't exist when copyright laws were written
either. While ardent supporters feel any content
in a feed can be syndicated, other equally fervernet
publishers contend that original works are just
that--original works, and in many countries
protected by copyright laws.
:: SPAM Blogs Do They Matter?
A great article addresses the question:
If spam blogs exist, but nobody sees them,
then do they matter?
The question may sound slightly absurd since
there are millions of splogs, fake web blog
sites consisting of stolen or nonsensical designed
solely to drive up traffic numbers of disreputable
sites, doing their best to grab attention on
the Web. Blog search engine companies don't
deny that, but argue that what's most important
is keeping them out of search results.
:: ClickFraud Lawsuit
This is an important one to watch!
A former Google Inc. advertiser sued Wednesday
to block a proposed $90 million class-action
settlement, arguing the amount grossly understates
how much the online search engine leader has
benefited from a ruse known as "click fraud."
:: New Google Trends
Google Trends aims to provide insights
into broad search patterns on Google. It is
based upon just a portion of Google's searches,
and several approximations are used when computing
:: Social Networking
Associations and trade organizations
are great places to meet individuals. Usually
organizations have a common theme, and it is
an understood implication that all members participate
to improve themselves and their businesses.
Networking for Business
:: The Tipping Point
The book, The Tipping Point, in part
discusses the concept of connectors and mavens,
and how they bring about change. Connectors
are those unique individuals who have an uncanny
connection to an unbelievable number of other
people. They typically cultivate relationships
and grow extensive networks in a variety of
different social circles. Connectors have extremely
diverse social networks, while most individual
have three to five social networks; connectors
have an astounding fifteen social networks.
Mavens are those individuals who consistently
provide highly specific and relevant information
based on analysis of a specific sector, they
might evangelize a specific brand or be known
for being price conscious.
The Tipping Point
:: What is the Long
The phrase "The Long Tail" was first
used in 2004 by Chris Anderson a writer for
Wired Magazine. Anderson used the phrase to
describe business models. The article initially
referencing The Long Tail referred to the fact
that a small handful of blogs have a large number
of links pointing to them, while millions of
smaller blogs have only a handful of links.
Chris Anderson described the effects of the
long tail on business models and argued that
products that are in a low demand can effectively
and collectively make up a market share that
exceeds the few of those that are in high demand.
What is the Long Tail
:: Fox News Gets Into the Online
Corp.'s Fox Interactive Media on Monday
said it had purchased two small Internet companies
aimed at letting users remix their own music
and media on the Internet.
Fox purchased Newroo Inc. and kSolo.com for
an undisclosed price.
Newroo has created technology tools that enable
users to scour the Internet for relevant information
from Web sites and blogs that can be used on
their own Web sites.
kSolo's service lets users sing, record and
share their own karaoke recordings by using
a database of songs that include everything
from "Oops I Farted Again" by Parody to "New
York, New York" by Frank Sinatra.