06/05/2020
Social distancing amid COVID-19 has forced millions of businesses to set up remote workstations that rely solely on Web applications and services (SaaS) to conduct business operations.  According to a new survey by the Cyber Readiness Institute (CRI), the virtual workplace has increased cybersecurity concerns for small business owners, as most of them have not implemented remote working policies to address cybersecurity threats.

The survey, which included 412 small business owners, revealed that while most small business owners are concerned about cyberattacks, many  lack the resources to invest in necessary security measures – and  half of them are worried that remote work will lead to more cyberattacks. It revealed that only 40% of small businesses have implemented a cybersecurity policy. Around 40% of businesses stated that economic uncertainty prevents them from making security investments. While 46% have offered training to help their employees stay secure while working remotely.

Nearly 51% of business owners surveyed said they provided employees with technologies to improve cybersecurity for remote work. And 55% of them said they believe federal and state governments should provide funding for cybersecurity products and services.

06/03/2020
For small business owners, tidying up your digital space means conducting a virtual sweep of your website and organizations security practices. I recommend that small business owners use the following cybersecurity spring cleaning checklist to ensure they don't miss any important items.

Spring Clean Your Website
The first step of cybersecurity spring cleaning is to deep clean your business website. By clearing out what you do not need, you can improve the overall health of your site.

Start with decluttering plugins and software. You should only keep the ones you're using and delete the rest to reduce your sites cybersecurity risk.

After you remove any plugins and software you are not using, make sure the ones you keep are updated. In addition, continue to proactively monitor your plugins and software on a regular basis and check for security updates.

It's also the perfect time to take a closer look at the data you're gathering from customers. Ask yourself if you are collecting information that truly benefits your business, such as information that drives value for marketing, sales, and services. If the type of information you collect has changed over time, delete any data and applications you're no longer using such as analytics code, remarketing snippets, affiliate tracking, and CRM tracking.

06/01/2020
Search engine optimization is an effective tool to build awareness and increase sales. If you’re thinking about using search engine optimization (SEO) to grow your business, then the latest offering from Web.com will excite you.
The Company recently announced the launch of an innovative SEO marketing solution, Simple SEO, to help businesses improve their search engine rankings.

It goes without saying that people search online before buying any product or availing any service. According to the search engine giant, Google, 83% of shoppers used online search before visiting a physical store.

So, being found on search results when potential customers type relevant phrases can improve awareness for your business, increasing sales eventually. And implementing the right search engine optimization techniques can boost the visibility for your business on search results.