06/28/2019
Being a small business owner puts you in control of your destiny, but there are major costs that go along with being the boss. With licences, office rent, and staff payroll to deal with already, some aspiring entrepreneurs shrug off the idea of purchasing business insurance in the start-up phase.

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06/26/2019
If you want to change your circumstances, you need to change the way you think. You have to stop believing that you are stuck in your situation and passively accepting that you’re incapable of doing anything about it.

Many people allow themselves to be caged by their fear and anxiety. For these people, an inner critic always seems to be whispering in their ears, keeping them from succeeding. The truth is, negative thinking will shackle you to a life that’s both mediocre and unfulfilling. If you want to stretch yourself to your fullest potential, you need to escape your self-imposed prison of negative thinking.

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06/24/2019
Most small business owners today know that they need a website. But what many fail to realize is that their websites need to be more effective.

A website is meant to attract consumers to your business. But what do those consumers do once they land on your website? Maybe they give you a call or pop into your bricks-and-mortar location some time. And, sure, that’s all fine and dandy. But even better than that, your website itself can actually generate leads and sales for you with just a few simple tweaks.

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06/21/2019
I started my first business out of my university dorm room, and like most startup business owners, I had to be resourceful and use whatever tools I could afford. Thus, I taught myself how to use Photoshop and I designed my own business cards, my own logo and all of my own marketing materials — and they looked bad. Unfortunately, friends, family and everyone who I marketed my startup entertainment business to knew that my branding materials looked bad — except for me.

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06/17/2019
Grow or die.

It sounds like the title of a rap song, but its actually the business idea that if your company does not grow, it is probably not going to make it. The reality is that you don't need to get bigger. What you need is a stream of customers to replace the ones that move, buy from you a little less, or have other life circumstances that change the level of business they do with you.

Yes, it is nice to add business and grow.

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06/14/2019
As your small business grows, it will eventually become too big to run out of your home. With steady clients coming in or an expanding workforce of people you have hired, you probably don't want to keep conducting business in your basement or at your kitchen table.

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06/12/2019
There can come days, however, when it all feels the same and very old.

That is when we steel ourselves and insist on being creative.

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06/10/2019
Chatbots are all the business buzz – and for good reason.

They give customers of any-size business critical answers to pressing questions quickly.

They can:

Boost your average order value.
Accelerate the buyers’ journey.
Reduce your customer service costs.

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06/07/2019
A new report finds that a good number of small businesses (29%) are spending somewhere in the sweet spot of  ($750-$2499) monthly to get the data needed for good online advertising results.

WordStreams Online Advertising Landscape in 2019 report also found that only 10% of the respondents had a monthly advertising budget less than the low end plateau for effectiveness of $750 monthly.

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06/05/2019
People have a lot of opinions when it comes to debt and borrowing. At one extreme, some believe that all debt should be avoided and there’s no room for argument on the subject. Others perhaps borrow a little too freely, taking out new financing with little thought about whether doing so will be a benefit or a hindrance in the long term.

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06/03/2019
Cybersecurity remains one of the most challenging issues for small business owners. And the problem leads small business owners to seek out managed service providers to present them with solutions.

But a new report from Continuum says the state of cybersecurity among small businesses in 2019 still needs to improve. The data suggests great opportunities for service providers who offer cyber security as part of their package.

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05/31/2019
It is hard to start a profitable business in a competitive landscape. No doubt, business starts with a primary goal of making profits. Getting these profits from the phase of no client to multiple clients is a period of learning, falling, getting through and finally managing to sustain.

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