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Free Website Content
Three Kinds of Logos
3 Kinds of Logos
By Sharon Housley
Though a diverse range of logos exist,
logo designs can ultimately be categorized into three
different general styles. Each of these styles tends
to suit different aesthetics differently. For this reason,
you may find that a certain style of logo seems better
suited to your purposes than the others depending on
the nature and niche of the brand you intend to build.
The three main types of logos are as follows:
LogoType Logos
A LogoType logo, or a typographic logo, is a text logo
that contains a company or product name. A LogoType
easily reinforces its brand's name by allowing the brand
name to appear wherever the logo is displayed. However,
LogoTypes tend to be less distinct than iconic logos,
which makes it more difficult to create associations
when using a LogoType than when using an iconic logo.
Iconic Logos
Iconic logos are logos that contain a graphic component.
The image is usually unique and allows customers to
build associations easily between that image and a specific
brand. Iconic logos also have the benefit of being accessible
worldwide, whereas LogoTypes may not always translate
well into other languages.
Combined Logos
Combined logos contain both a typographic and a graphic
element. Combined logos are very common, and help reinforce
and establish brand names while associating certain
images with their respective brands. Text and graphics
in combined logos may be oriented in a variety of different
ways; occasionally, the graphic element will replace
a letter in the company's name.
Regardless of which style of logo is used,
it is important that the logo is consistent throughout
all aspects of the business; the same logo should be
present in a brand's web design, letterhead, business
cards, and promotional materials. A brand's logo should
not be subject to frequent or dramatic changes, either;
frequent logo change can do more harm than good. If
changing a logo feels necessary, look instead for ways
to modernize the older logo.
Alongside being consistent, all logos
should be memorable, scalable, and enduring. Distinct
logo design elements and, when applicable, simple graphics
may make a logo easier to recall, building the brand
it represents. Scalability is a practical concern, and
allows a logo to be displayed wherever a company may
want to place it. Having longevity ensures future use
of a logo, allowing for continued consistency and the
longstanding maintenance of the reputation of a brand.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
NotePage http://www.notepage.net
a wireless text messaging software company.
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copy of the issue or a link to any online posting would
be greatly appreciated send an email to sharon@notepage.net
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