Free Website Content
On Page Search Engine Optimization Tips
By Sharon Housley
Search Engine Optimization (SEO) has
become a fine science. Tweaking, changing, and measuring
is all part of the ongoing optimization process. SEO
truly is a process that requires constant monitoring
and attention. In order for a website to perform well,
its managers and webmasters must adapt their SEO techniques
as the search engine algorithms change.
Use the following "on-page" optimization techniques
to improve your website's search engine ranking...
1. Keywords In Domain Names
Include important keywords in webpage
domain names and sub-domain names, which can improve
the page ranking for those specific keywords or phrases.
2. Keywords In Meta Tags
Including keywords in the Title and Description
Meta Tags for the webpage will also help search engine
ranking for that specific keyword or phrase.
3. Keywords In Headers On Page
Including keywords in the H1 and H2 Header
tags, and using "bold" to emphasize words deemed important,
will also assist search optimization.
4. Quality Of Content
Generating quality content that uses keywords
"naturally" in the text will help search engines contextualize
your website.
5. Quantity Of Content
The content on a webpage must be a reasonable
length. It is recommended that articles contain 400-600
words, and standard text on a webpage should contain
a minimum of 250 words.
6. Page Displayed Using HTML
The webpage should use HTML to display
the website's content. This will insure that the webpages
are easily spidered by the search engines. Avoid using
complex scripting or frames, as those features will
inhibit the search engine spider's ability to follow
links and will limit your SEO benefit.
7. Themed
The content of a website, and the pages
within the website, should all be related.
8. No Broken Links
Broken links tell search engines that
a website is not current or well-maintained, so be sure
to keep your links up-to-date and valid. Remove any
links that no longer function properly.
9. Outgoing Links To Good Neighborhoods
Be sure that any outgoing links to external
sources are linking only to reputable websites.
10. Domain Extension
When registering a domain name, try to
stick with the standard conventions. For example, .com,
.edu, .org, and .net are the most desirable. If you
are targeting a specific region, regional domains can
also be helpful in local searches.
11. Age Of Domain
The domain age can influence its "trustworthiness",
and older domains typically gain more favor with search
engines.
12. Navigation
The website's navigation can also impact
search ranking. Create sub-directories or folders that
contain related groupings of pages. This is common with
directory structures, and is an architecture that search
engines are familiar with and tend to favor.
13. Image ALT Tags
Use keywords in the ALT tag attribute
to describe the purpose of any image or graphic located
on a webpage.
All "On-Page" optimization factors are
under the control of the webmaster. "Off-Page" optimization,
on the other hand, is not nearly as easy to control.
Read "Optimizing Optimization, Part 2: Off-Page Optimization"
for additional details regarding off-page SEO techniques.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
RecordForAll http://www.recordforall.com
audio recording and editing software.
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copy of the issue or a link to any online posting would
be greatly appreciated send an email to sharon@notepage.net
.
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