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Free Website Content
Logo Concepts
Logo Concepts
By Sharon Housley
A logo concept is more than just an affinity
for a specific character. Logos represent a company's
brand, and as a result, serious thought and consideration
should be put into your logo. Before hand be sure to
consider, how the logo will represent your organization
and consider the thoughts that will be associated with
specific images that you consider for your logo. Does
the logo embody traits that can or should be associated
with your business? If your company is global, will
the image transcend borders or will some of your customers
find the image offensive and distasteful?
Carefully consider what traits you want
for your corporate image to convey and select a logo
that represents these those traits in a meaningful way.
In addition, it is important that the
logo be able to:
Be Reproduced
When selecting a color scheme it is best to stick with
pantone or web friendly colors for web based businesses.
The cost of reproducing a logo with standard colors
will be less than a logo that does not.
Be Sized
The logo should be easy to resize and therefore will
appear attractive regardless of size. It is often best
to use vector graphics so the design will not be compromised
when resized. Logos are used in a variety of mediums
and it is important that the logo will port to a variety
of sizes to encompass all of your branding needs.
Timeless
A logo should have a long shelf-life. A logo is something
that should not be changed too frequently. In fact many
of the most recognizable logos are well aged.
Simplistic in Nature
Logo designs should not be overly elaborate. Keep the
number of colors in the design to a minimum. This will
be beneficial when the image is resized. Varied Request
a variety of formats to make it simpler for reproducing
the logo in a variety of different mediums. If displaying
a logo on the web, it is important the logo be in a
compressed format to make the webpages load faster.
Also, be sure to have a high resolution image for print
media in order that it does not appear pixelated when
printed.
Respect Trademarks
When designing the logo be sensitive to trademarked
logos. Do not spend the time and energy building a brand
that will ultimately cause consumer confusion. Avoid
a design that may be similar to another company. The
logo design should be different enough that market place
confusion will not occur.
Logos will often be used to identify a
corporate brand. Make sure the logo you choose represents
your company in an appropriate manner.
Examples of Logos that fit the bill can
be found at Logo Search http://www.logo-search.com
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
RecordForAll http://www.recordforall.com
audio recording and editing software.
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This article may be used freely in opt-in
publications and websites, provided that the resource
box is included and the links are active. A courtesy
copy of the issue or a link to any online posting would
be greatly appreciated send an email to sharon@notepage.net
.
Additional articles available for publication available
at http://www.small-business-software.net/free-website-content.htm
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