Free Website Content
Link Gold
Link Gold
By Sharon Housley
Links are the threads that bind the web
together. The Internet "web" is not so different from
an actual spider web. Each page on the Internet is connected
by an intricate system of links which connect websites
to other websites.
In order for a website to perform well
in search engine rankings, it must have connections
to other websites through links. These connections or
links not only help search engines locate new content
as it becomes available, but they also weave together
networks of websites that are all related. The number
and strength of connections that a website has will
help determine the importance of that website.
If a website is isolated and only contains
a limited number of links, it is usually not considered
as important as a website that has a large volume of
links from related websites. Search engines use "link
popularity" to measure and assess the quality and quantity
of links pointing to a given webpage. The majority of
large search engines use link popularity as part of
their algorithm for ranking websites in their search
results
In addition to the volume of links that
point to a website, search engines also look at the
relevance of those links. The search engine spiders
analyze the text that is used around the links in order
to determine the contextual relevance of the links.
Search engines also examine the anchor
text, or the text that is used to link to a website.
The anchor text is another contextual indicator that
helps the search engines determine what the website
is about.
Search engines also take a critical look
at the time frame in which links are acquired. Search
engines prefer link text to be varied, and for links
to be acquired over time, because it is more "natural"
and less likely to be manipulated.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
RecordForAll http://www.recordforall.com
audio recording and editing software.
**********************************************************
This article may be used freely in opt-in
publications and websites, provided that the resource
box is included and the links are active. A courtesy
copy of the issue or a link to any online posting would
be greatly appreciated send an email to sharon@notepage.net
.
Additional articles available for publication available
at http://www.small-business-software.net/free-website-content.htm
**********************************************************
|
