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How Do I Promote My Podcast
How Do I Promote My Podcast?
By Sharon Housley
There are a variety of things you can
do to promote your podcast and increase its popularity...
1. Auto-Discovery
Include auto-discovery tags in the HTML
header of the web page. Some podcasting and RSS readers
will automatically detect that an RSS feed or podcast
is available if such auto-discovery tags are included
in the web page header tags.
More on Auto-Discovery - http://www.feedforall.com/knowledgebase/a334b.htm
2. Add A Podcast Icon
Add a standard "podcast" icon to the website.
The icon should appear "above the fold", meaning that
the website visitor should not have to scroll down in
order to see it. The standardized orange icons are symbolic
of podcasts, and podcast listeners will instantly know
that a podcast is available when they see such an icon.
The icon should link to the URL of the podcast feed.
3. Submit To Podcast Search Engines
And Directories
There is a large and growing number of
search engines and directories that are specific to
podcasting. Submit your podcast to all the podcasting
search engines and podcasting directories.
List of Sites to Submit Podcasts - http://www.podcasting-tools.com/submit-podcasts.htm
4. Use All Means Available For Promotion
Use all of your existing communication
channels to let your audience know that a podcast is
available. Be sure to include a mention of the podcast
in any email signatures, newsletters, and forum posts.
5. Optimize Transcript
Create a show transcript as part of the
RSS feed, and include important keywords from the podcast
in the show transcript. The show transcript should be
optimized for search engines. Use standard search engine
optimization techniques. You can also use a PHP Script
(RSS2HTML, located at http://www.feedforall.com/free-php-script.htm
) to display the show transcript on your website.
6. Optimize ID3 Tags
Use search engine optimization techniques
when optimizing your ID3 tags, so your sound files will
be easy to locate via the various audio search engines.
Optimize ID3 Tags - http://www.feedforall.com/audio-file-optimization-tips.htm
If you are spending the time and energy
to publish a regular podcast, make sure to give it the
exposure it deserves.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
RecordForAll http://www.recordforall.com
audio recording and editing software.
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be greatly appreciated send an email to sharon@notepage.net
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