Free Website Content
Customer Testimonials and Profiles
Testimonials are essentially 3rd-party
endorsements for a product or service. Potential customers
will often look for testimonials when faced with a purchasing
decision. Customer testimonials can increase sales closing
rates by removing uncertainty and instilling confidence
in the customer. Additionally, testimonials that describe
solutions for real-life problems can be very well received
by others that may be struggling with similar issues.
The more detailed and specific a testimonial is, the
more credibility it will have. Testimonials can be used
in conjunction with white papers to fully explain how
the product or service has resolved a real-life problem.
In many cases, other businesses in the industry may
be struggling with similar issues or problems, and explaining
how your product or service fulfilled a need and solved
a problem can sometime make the difference between getting
the sale or not. A white paper combined with a credible
endorsement is a powerful sales tool.
If you don't have any testimonials, do not be afraid
to ask for them. Look for emails and messages that contain
compliments from customers, and when thanking them for
their comments, follow up with a request to share their
comments with the public on your website. Or better
yet, ask permission to profile their company.
If you do not typically receive compliments, take a
look at your communication channels. Do you welcome
or request feedback on a regular basis? If not, consider
implementing a post-sales quality assurance email inquiry.
Send out a personalized message to all customers shortly
after they purchase, asking if they are satisfied with
the product they received.
When you receive permission to include a testimonial,
draft and format it as it will appear, and then request
approval from the customer before making their testimonial
visible to the public.
Keep in mind that testimonials can be in a variety of
formats, and not limited to text only -- you can also
provide video or audio testimonials as well. Use all
your communication channels to share customer testimonials.
Additional Information on Testimonials - http://www.searchenginejournal.com/local-search-customer-reviews/9466/
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
RecordForAll http://www.recordforall.com
audio recording and editing software.
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