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Buy, Sell, And Value A Website
Buy, Sell, And Value A Website
By Sharon Housley
So, you've built an empire on the Internet,
and now it's time to move on. Well OK, maybe its not
a full-blown empire, but it has taken substantial blood,
sweat and tears to create, and you want to make sure
you get a reasonable amount of money for all your efforts.
Determining the value of a website can be tricky, because
a number of factors can play a role. Factors involved
in determining the resale value of a website include...
1. Traffic Volume
The volume of organic web traffic that comes to a website
influences the value of that website. Organic web traffic
refers to any traffic that is not the result of advertising.
2. Ranking For A Critical Phrase
How a website ranks for critical or popular keyword
search phrases can also play a role in the value of
a website. Ranking high in Google's organic search results
for important, relevant, or popular phrases can influence
the value of a website.
3. Volume Of Backlinks
The number of websites that link *to* the website in
question can influence the amount that the website is
worth. The number of incoming links, and the quality
of those links, can both impact the value of the website.
4. PageRank
The PageRank (also referred to as PR) can be an indication
of how Google views the website. A high PageRank indicates
that a website is trusted by Google. PageRank may influence
how much a buyer is willing to spend on a website.
5. AlexaRank
Alexa's ranking can be manipulated easier than some
of the other factors. Nonetheless, a high Alexa ranking
can show historic changes in a website, and can play
a role in determining a website's value.
6. Established Revenue
Any revenue that a website generates can clearly show
a website's earning potential. Naturally, the higher
the earning potential of a website, the more its value
will be.
7. Web Logs
The website's logs can be extremely useful in determining
the site's value. Web logs not only reveal the volume
of traffic that the website receives, but they can also
show some other very important statistical information
... which you may not want shared! So a word of caution
is in order -- be careful when deciding which details
you wish to disclose to potential buyers.
8. Domain Name
A "good" or short domain name can also influence a website's
resale value. Shorter domain names are becoming more
and more scarce, and a short, catchy domain name may
help to increase a website's value.
9. Age
The age and history of the domain can influence a website's
value. An older domain is typically more valuable than
a newer one. However, if an older website had historically
ranked well but no longer does, that could have the
opposite effect and could negatively impact the value
of a website.
10. Technology
The technology behind the website can also influence
the site's value. If the website is database-driven
and dynamic, and the technology that supports the website
is included as part of the sale, that may also impact
the value of the website.
Determining the value of a website can
be complicated and confusing. Ultimately, a website
is only worth whatever the highest bidder is willing
to pay. But providing the details above during the negotiation
process may help close the deal and make the sale.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
RecordForAll http://www.recordforall.com
audio recording and editing software.
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box is included and the links are active. A courtesy
copy of the issue or a link to any online posting would
be greatly appreciated send an email to sharon@notepage.net
.
Additional articles available for publication available
at http://www.small-business-software.net/free-website-content.htm
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