Free Website Content
7 Web Mistakes That Can Cost You Money!
Mistakes that You May Be Making
By Sharon Housley
Many webmasters work very hard on their
websites, but they often overlook glaringly-obvious
mistakes that may be costing them sales or potential
customers. Here are what we consider the Top 7 such
mistakes...
1. JavaScript Navigation
Many website visitors now have JavaScript
turned off or disabled in their web browsers, due to
ever-increasing security concerns. If you are using
JavaScript in your navigation menus, some potential
customers may be unable to navigate your website. More
often than not, this means that potential customers
will click away and turn to a competitor. In addition
to avoiding JavaScript navigation, you should also avoid
using JavaScript in the ordering process. Ordering systems
that require JavaScript to function may also result
in your customers being unable to purchase, and going
somewhere else instead!
2. Poor Copy
Avoid using web copy that visitors cannot
understand. Use simple words and phrases, and avoid
overly-technical terms that might confuse a potential
customer. Keep the text concise and easy to comprehend.
Use bullet lists to highlight specific product benefits.
3. No Deep Linking
If you are paying for advertising to drive
targeted traffic to your site, be sure that you send
that traffic to a specific page that has the information
or product they are looking for. This means you should
avoid taking the easier option of simply directing all
traffic to the home page of your website, where they
then have to spend more time searching for what they're
looking for.
4. Lack Of Browser Support
If you design your website for a specific
browser, you may be alienating many of your potential
customers. Avoid designing for a specific browser or
using technologies that not all visitors may have. Be
sure to test your website using all the common and popular
web browsers. If you are going to use something like
flash, make sure you also provide a non-flash option.
5. Limited Payment Options
Make it easy for a customer to pay you.
If you sell digital goods, the world is your oyster.
But bear in mind that not all residents in all countries
have such easy access to credit cards that are so common
in the US, such as Visa, MasterCard, or Discover. And
they also may not be able to use PayPal.
6. Requiring An Address
If you offer digital downloads, do not
put unnecessary roadblocks between the customer and
their desire to purchase from you or to download a trial
version. Do not require an email address, or any other
handy-yet- unnecessary information, before allowing
them to download.
7. Lack Of Contact Information
Not including your contact information
on a website can be a big mistake. Contact information
is indicative that a company is professional and not
a fly-by-night operation. Be sure to include contact
information.
After working hard on your websites, try
to avoid the mistakes above so they don't end up costing
you money and potential customers.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
RecordForAll http://www.recordforall.com
audio recording and editing software.
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This article may be used freely in opt-in
publications and websites, provided that the resource
box is included and the links are active. A courtesy
copy of the issue or a link to any online posting would
be greatly appreciated send an email to sharon@notepage.net
.
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at http://www.small-business-software.net/free-website-content.htm
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