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What to Tweet?
What to Tweet?
Businesses are flocking to Twitter, but
many lack an understanding of the medium and do not
know what to tweet. Here are a some tips for businesses
that are on Twitter and interested in using the medium
to build their brand:
1. Industry News
Tweet news that pertains to your industry
or niche. This will establish the ethos of your brand
by showing that you are knowledgeable in and cognizant
of current events in your industry.
2. New Releases
Tweet about any new releases or product
announcements. Twitter is a communication channel that
can be excellently used to tell customers when you launch
new versions or new products.
3. Responses to Customer Service Queries
Show your customers that you care and
take interest in their needs by addressing their questions
on Twitter. Create search feeds for your product or
brand name; when someone mentions your product or brand
name, respond to their tweet with an offer of assistance
or support.
4. Comments on Controversy
Comment on industry news and controversial
discussions that relate to your industry. Establish
yourself as an authority in your field by adding your
thoughts to the discussion on Twitter.
5. Support Tips
Tweet any support tips or tricks that
may help your customers use your product or service.
You may also include information on and make available
any how to tutorials that explain how a product or
service can be used.
6. Blog Posts
Tweet about a new blog post that has recently
been added to your website. Such tweets can not only
alert customers to new posts, but may also expand your
audience.
7. Whom to Follow
If there are any Twitter accounts that
tweet things that you find particularly interesting
or enjoyable, share the accounts with your followers.
Your followers may also appreciate the material those
accounts post, and promoting other Twitter accounts
you enjoy can help you establish relationships or make
your brand feel more personal.
8. Company News
Tweet about any major news announcements,
new product releases, product updates, news of participation
in trade shows, or anything else that would be considered
newsworthy about your company.
9. Facts
Tweet interesting facts related to your
niche or industry. Posting intriguing content pertinent
to your niche will please your followers, build your
brand, and can attract new followers.
10. What Has Your Focus
What is occupying your mind at this moment?
If it is related to your business, tweet about it!
11. Requests for Opinions
If you are stuck contemplating what features
to include in or are otherwise unsure about a product
or service, ask your followers for their opinion. Making
such queries shows your customers that you value their
opinion, and any responses you may receive can serve
as valuable feedback.
12. Questions
If you have a question about where to
source something or need other advice, ask your followers.
Once again, Tweeting your questions not only shows your
followers that you value their opinion, but will very
likely solve your problem; you may be surprised at how
responsive your audience can be.
Twitter is an incredibly popular medium
because of its versatility and wide range of uses. One
of Twitter's major benefits, however, is that it is
a highly interactive medium. Post diverse content that
pertains to your niche or field to advance your business
and build your brand, but most importantly, get your
followers involved.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
RecordForAll http://www.recordforall.com
audio recording and editing software.
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