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What is Web 2.0?
What is Web 2.0?
There has been a lot of chatter lately about Web 2.0,
as if the Internet is a versioned software application.
So what is Web 2.0? Simply put, Web 2.0
is a perceived transition of the web to web applications.
Web 2.0 is the next generation of technology solutions
where interactive content is the norm. There is no agreement
on exactly what Web 2.0 means, depending on who you
are speaking with, you may receive different explanations.
At it's heart, Web 2.0 is about the maturity of the
Web and businesses that are thriving online. While many
refer to Web 2.0 as companies that employ powerful web
technologies, the key components of the new web are
said to include: the web as a platform, collaboration,
and syndication.
The Evolution of the Internet
The commercial web began as static html pages, and
has progressed to well established sites created from
content management systems. Most large websites contain
dynamic content that is constantly changing, often the
information provided is interactive or user specific.
Amazon's recommended products is an excellent example
of the future, where web surfers receive personalized
content based on their past surfing habits.
Web 2.0 is said to be the technological evolution. O'Reilly
indicates that the dot-com bubble burst signified the
beginning of Web 2.0 and a new generation of technology
applications. The shakeout from the dot-com collapse
pre-empted the technological revolution of Web 2.0.
The dot-com companies that had survived the collapse
seemed to have a few things in common. The first primary
principle that the Web 2.0 companies share is that they
use the power of the web to collaborate and grow. O'Reilly
further defines Web 2.0 as a set of core principles
and practices, with the primary principle being a thought
process that the web is a platform.
Web 2.0 companies are said to not be constrained
by traditional business models and philosophies. The
hidden web, which is a fancy way of saying the technology
behind the content that the web surfer sees, is becoming
more and more powerful. Scripting languages that allow
webmasters to employ technology and interact with users
based on personal decisions or responses has personalized
the Internet. While O'Reilly clearly outlines elements
and components of Web 2.0, I think the general meaning
that Web 2.0 is synonymous with the new generation of
the Web.
While the techie types "got it",
many casual web surfers have not grasped the fact that
the Internet is not versioned software. Which in effect
has meant that Web 2.0's meaning is limited to the evolution
of the Internet and online business. Whether that means
personalized content and user choice, or dynamically
generated content that is ranked by weighing the websites
popularity, the Internet is growing up.
Web 2.0 Companies for 2005 - http://web2.wsj2.com/the_best_web_20_software_of_2005.htm
More on Web 2.0 - http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
NotePage http://www.notepage.net
a wireless text messaging software company.
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