Free Website Content
What are Content Rich Sites
What are Content Rich Sites?
By S. Housley
What are Content Sites?
If you are like many of those who started out with intentions
of making millions online and are struggling to capture
the attentions of the large search engines, you are
in good company. Times have changed, and due to the
low cost of entry, the online world is becoming very
competitive for businesses starting out. Unless a website
has a regional appeal or caters to a very niche product
or service, it is rare that a webmaster can create a
website that is only focused on selling.
What is the answer?
The answer is content. The concept is not new, it comes
down to the simple concept of bartering, give something
in order to get something. In this case the trade off,
is free information in exchange for website traffic
and search engine ranking. The key is to create a website
with content that other webmasters, bloggers, and publishers
will want to link to. In order to generate interest
and incoming links that result in web traffic, you will
need to provide unique content. Related content drives
traffic, understanding what makes one website a stand-out
when others fail is the key to building a content rich
portal.
How do I use content to sell my stuff?
First off, the content you provide must be of interest
to potential customers. If you are selling a product,
why not provide dimensions, customer ratings, reviews,
warranty information, additional product suggestions,
color or size charts. In addition to additional product
information, consider your demographic, and find content
that will be of interest to individuals (or businesses
) that you feel typify a potential customer. It is also
best if the content your provide is related to the product
you are promoting.
Lets take a look at some content rich
examples:
Gourmet Living (http://www.gourmet-living.com
)
How does the site Gourmet Living that is focused on
selling cooking items use content to promote their products
and sell their wares? Gourmet Living uses recipes to
draw in individuals interested in cooking. The topic
(recipes) is clearly closely related to the products
they are selling (cookware and gourmet cookbooks), additionally
the recipes targets their potential audience, those
with an interest in cooking. The Gourmet Living website
uses additional food preparation tips and articles that
discuss gourmet cooking to generate additional interest.
Recipe Directory - http://www.gourmet-living.com/recipe-directory.htm
Tips for Food Preparation - http://www.gourmet-living.com/category.html?category=preparing+food
Along with articles that discuss gourmet cooking - http://www.gourmet-living.com/gourmet-articles.htm
Dog Pound (http://www.dog-pound.net
)
How does Dog Pound, a website promoting
products for dog care, use content to generate website
traffic. The Dog Pound website has educational articles
related to dog breeds and training. In addition, the
dog pound website has videos of common dog breeds, cute
pet photos, and free recipes for dog treats. My recommendation
would be to take the photo section a step further, encourage
individuals to send in their favorite doggy photos and
conduct a dog beauty contest.
Articles about dog training - http://www.dog-pound.net/dog-articles.htm
Videos with dog breeds - http://www.dog-pound.net/videos.htm
Dog Treats - http://www.dog-pound.net/other-dog-treats.htm
Photos - http://www.dog-pound.net/dog-photos.htm
Security Port (http://www.security-port.net)
How does security port, a website that
does not sell anything and profits from advertising,
use content to attract traffic and promote their website?
The security port focus is on aggregating a host of
security resources, from security glossaries to security
forums. By creating a topical portal with information
relevant to security, they are providing one stop shop
for security information.
Searchable Security Databases - http://www.security-port.com/security-databases.htm
Security Blog - with related security news - http://www.security-port.com/blog.htm
Security Articles - http://www.security-port.com/security-articles.htm
Remember, at the end of the day that all
of the advertising campaigns and attractive affiliate
programs will only result in traffic spikes which will
be transient. Generating a content rich website that
is useful, educational, or entertaining will attract
and retain customers. While it's hard to assemble a
content-rich site that motivates others to link to you,
it is certainly not impossible. Keep in mind that search
engine rankings are influenced by the amount and quality
of a website's content. Provide content that will make
webmasters want to link to your website.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
NotePage http://www.notepage.net
a wireless text messaging software company.
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be greatly appreciated send an email to sharon@notepage.net
.
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