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How Unique is Your Business?
Unique Business
By Sharon Housley
All business owners like to believe that
their business is in someway unique or unlike any other
business. At its core though, how different are small
businesses really? Nearly all small businesses struggle
with relatively similar issues. Most owners wear multiple
hats and have had to become jack of all trades in order
to succeed and survive in the business world. While
it is important to recognize the differences between
various small businesses it is equally important to
recognize the similarities.
Small businesses often struggle with the
same issues, and while its important to establish your
own policies, do not be afraid to talk to and learn
from other small business owners.
The best way to meet other small business
owners is to join the local Chamber of Commerce, Industry
Organization or Trade Association. However, joining
is not enough, you must participate in events, newsgroups
and meetings. You will not learn through osmosis! Trade
associations, newsgroups and social business functions
are great places to learn from the experience of other
small business owners. Engage other business owners
and share the lessons that you have learned.
Small Business owners should make an effort
to learn from both the successes and failures from other
small business owners. If you encounter someone who
has not succeeded, do not assume that there is nothing
to learn, nothing could be further from the truth. Often
you can learn just as much about what not to do, from
a failed business ventures, as what to do from a successful
business.
While it is important to learn from others
it is also important that you do not allow, the experience
of others to dictate all of your business making decisions.
While the information gleaned from talking to other
small business owners might help shape decisions and
influence them, it should not be the end all be all.
Do not assume that just because something
worked for someone else that it will work for you. Just
because ABC Landscaping had a great return on investment
for their advertising campaign in the local newspaper
does not mean that a ABC Travel, with tours in France
will have equal success advertising using the same medium.
In the same regard when discussing ideas
with other business owners consider the source of the
information. Does the owner have a thriving business
or is it struggling to make ends meet. Every piece of
information gleaned in discussions related small businesses
discussions should be weighed an important factor to
consider is the source and credibility of the information.
Owning a small business can be a fulfilling
but also a potentially lonely proposition. There is
no need to be isolated. Reachout to others that have
faced similar issues and struggles. Use the experience
of other small business owners to guide your decision
making. With a little luck your business will thrive.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
RecordForAll http://www.recordforall.com
audio recording and editing software.
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copy of the issue or a link to any online posting would
be greatly appreciated send an email to sharon@notepage.net
.
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