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Tips For Real Estate Video Podcast
Tips For Real Estate Video Podcast
By Sharon Housley
The use of technology can define the
success or failure of a business. This is no more evident
than in the real estate industry. Realtors who flocked
to the latest technologies, adopted them, and applied
them in order to enhance and sell property, are still
prospering.
Using the latest technology, realtors
can show a home's finest attributes via Video Podcasting.
Video Podcasting is a compelling distribution channel
that allows realtors to reach a large audience while
showcasing a property's best features.
The best homes sell themselves, right?
Regardless of how attractive a home is, it is important
to promote it's best attributes. Whether you are using
a real estate agent, or selling the home yourself, put
your home's best foot forward.
As with an open house, you should show
the best angles and features when marketing a home.
Use the following tips to develop a video podcast that
will sell the featured home:
Remove The Clutter
A room free of clutter will show much better, and especially
in photos and videos. With clutter removed, rooms will
look larger and more spacious. Take a few moments to
de-clutter before video taping or snapping photos.
Clean The Home First!
It is amazing what will show up in photographs or videos
that may otherwise be completely unnoticed in person.
Prior to taking the video or photos, be sure to dust,
wash windows, and vacuum.
Add Music or Commentary
If presenting a video tour of the home, add music to
the presentation (you can find royalty-free music that
can be used in a video podcast here: http://www.small-business-software.net/podsafe-music.htm).
Another great option is to include an audio commentary,
pointing out the home's finest qualities.
Better Furnished Than Unfurnished
Homes show much better when furnished than when they
are not. Basic furniture, in a sensible arrangement,
will make the home look warm, welcoming, and inviting.
Fresh Flowers
Add a bouquet of fresh cut flowers to the kitchen or
dining room table. If showing the home in the spring,
spend a day planting annuals to brighten up the landscape.
It is amazing what a bit of color will do to the home's
apparent value.
Landscaping
Landscaping is probably the least expensive thing you
can do to increase a properties value. Make sure to
photograph or video the landscape on a sunny day to
show off its brilliance.
Table Settings
Set the table with some nice table settings so that
the potential buyer can envision themselves in the home.
These small personal touches can make all the difference.
Minimize Motion
When taking photographs or videos, minimize the motion.
Let the software handle transitions between photographs
or video clips. Keeping a slow and steady hand, or using
a tripod, will result in a cleaner video clip.
Edit (Overshoot And Cutdown)
Take far more photos and videos than you need (Overshoot),
and then review and eliminate all but the most attractive
shots (Cutdown), so that what remains is the best material
available. It is best to have too many shots to choose
from, rather than not having enough.
Search for Virtual Home Tours to see
examples
Realty Feeds - http://www.realty-feeds.net
ML Podcast - http://www.mlpodcast.com
Let the home shine by using technology
to help market the property. Present the home in the
best possible light, and through a variety of channels,
and watch sales soar.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
RecordForAll http://www.recordforall.com
audio recording and editing software.
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copy of the issue or a link to any online posting would
be greatly appreciated send an email to sharon@notepage.net
.
Additional articles available for publication available
at http://www.small-business-software.net/free-website-content.htm
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