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Free Website Content
2009 Search Engine Optimization Resolutions
Search Engine Optimization Resolutions
By Sharon Housley
Search engine optimization is a process,
one that must always be revisited and adapted as search
algorithms are changed by the search engines. Because
SEO is a constant process, it is often pushed to the
bottom of the "to do list" of marketers. Be that as
it may, resolve not to ignore search engine optimization
as it cycles its way through your task list. Give search
engine optimization the attention that it deserves.
There are few things that you can do
that will result in virtually "free" traffic, and therefore
SEO deserves both time and attention.
1. Unique Titles
Every page should have a unique title
that relates to what is included on that specific webpage.
Do not make the mistake of using the same title on every
page on a website.
2. Unique Descriptions
Each and every webpage within a website
should contain a unique meta tag description. Audit
web pages and develop summary descriptions of the page's
contents; including critical keywords and phrases.
3. Robots.txt
Check the webpage's robots.txt files.
An incorrectly formed robots.txt may prevent search
engines from properly spidering web pages within a website.
4. Link Building
Participate in link building opportunities.
Building links will increase a website's popularity
and search engines use this as a factor when they weigh
search rankings.
5. Integrated Keywords
Integrate the appropriate keywords into
the websites header tags. There is no point in optimizing
a website for keywords that will not convert. Evaluate
keywords and phrases that are most effective, and then
integrate them into the website.
6. Participate
The online conversation is no longer a
quiet hum. Find related forums and blogs and become
part of the community. Participate in the discussion
and post thoughtful comments that relate to your industry.
7. Log Analysis
Evaluate your logs to determine the habits
of website visitors. If there are pages that a high
percentage of potential customers leave your website,
be sure to make changes. Evaluate the keyword that attract
the website traffic and improve on them.
8. Get Social
Social media is a burgeoning market. Develop
a comprehensive plant to integrate social media into
your 2009 marketing and promotional campaign. Leverage
social media websites to increase your websites popularity
and exposure.
9. Usability
Add alt tags to images on your website.
This will increase the searchability of your website.
Additionally, these types of tactics will make your
website easier for the visually impaired to navigate.
10. Go Web 2.0
Add tutorials, podcasts, RSS feeds, and
videos to your website as a part of your marketing strategy.
All of these interactive elements and mediums can attract
new traffic to a website. Additionally, many web 2.0
elements can be promoted in alternative channels, increasing
your website's incoming links.
For the coming year be sure to develop
a comprehensive strategy to improve your search engine
exposure in 2009.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
RecordForAll http://www.recordforall.com
audio recording and editing software.
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This article may be used freely in opt-in
publications and websites, provided that the resource
box is included and the links are active. A courtesy
copy of the issue or a link to any online posting would
be greatly appreciated send an email to sharon@notepage.net
.
Additional articles available for publication available
at http://www.small-business-software.net/free-website-content.htm
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