Free Website Content
Resolve To Grow Your Business
10 Tips For Growing Your Business
1. Manage Accounts Receivable
Be courteous, but firm with customers.
Most small businesses do not have the cash flow that
allows the luxury of providing lines of credit to their
customers. Track accounts receivables closely, and follow-up
on past due accounts.
2. Have A Plan
Set goals, and have a plan with a time-line
to achieve those goals. Support the plan with milestones
and specific intended steps you need to take to attain
the specified goals.
3. Analyze Data
Determine what is working, as well as
what is not working. Also, consider what may not currently
be a priority, but should be! Why pay for advertising
that does not result in sales? Analyze web logs and
sales data, and determine your ROI (Return On Investment).
Get rid of the things that are not working, and focus
on the things that are
4. Adapt
Be flexible, and adapt to changing market
demands and news. Small businesses, because of their
size, can normally adapt far more quickly to changing
market needs. So seize those opportunities quickly when
they arise in your market.
5. Test New Marketing
Think outside the box and experiment with
new marketing mediums and channels. Test new marketing
initiatives to determine their effectiveness. By testing
your marketing efforts, you may locate an under-served
niche, which you can then take advantage of and claim
as your own.
6. Spend Money To Make Money
Many small businesses are reluctant to
spend their money unless absolutely necessary. But in
most cases, you need to be willing to spend money in
order to make money. Just be sure to spend wisely, and
reap the rewards.
7. Consider Niches
Niche marketing can be very lucrative
for small businesses. Larger companies normally go after
the much wider "general" markets, while often ignoring
those smaller niches, leaving them wide open for smaller
businesses to take advantage of.
8. Communicate
Communicate with staff and customers.
Use multiple channels to get your message out.
9. Listen
Listen to what your customers are saying
about you and your products. Learn what they like, as
well as what they don't like. Cater to their needs,
and learn from them.
10. Build Your Brand
Brand recognition is not built overnight,
but a strong brand and brand recognition is worth its
weigh in gold, and has the potential to sell products
for many years. Make every effort to establish your
brand in your marketplace.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
RecordForAll http://www.recordforall.com
audio recording and editing software.
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