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Free Website Content
Realtors use RSS to Expand Their Reach
Realtors use RSS to Expand Their Reach
By Sharon Housley
While many realtors have real estate
blogs, which is quite evident in the directory of real
estate blogs at http://www.real-estate-blogs/blogs/
many are missing the opportunity to extend their audience
even further by using RSS Feeds.
What is RSS?
RSS is a standard format for syndicating
content on the Internet. The content can be anything!
Often, information contained in an RSS feed is syndicated
on other websites, which expands its reach. Website
visitors love RSS because they choose which feeds they
wish to subscribe to. And if at any point they are unhappy
with the content contained in the RSS feed, they simply
unsubscribe and no longer receive notification of feed
updates.
RSS feeds are becoming an essential tool
for Realtors, who are struggling in a declining market.
Real estate offices that adopt technology as a marketing
tool will remain one step ahead of their competition.
Why Should Realtors Use RSS?
There is little argument that RSS can
and will generate web traffic. Realtors using RSS feeds
will increase the traffic to their website, and more
web traffic means more potential buyers. RSS feeds will
expand a realtor's reach and distribution, meaning that
Realtors will reach new audiences using RSS feeds. RSS
reaches areas through syndication that are just not
as accessible through normal channels or traditional
realty advertising. Technically-savvy investors with
deep pockets keep watch for new listings, and they will
frequently scan RSS feeds for specific locations. Using
RSS feeds, real estate offices are able to draw attention
to specific properties they decide to highlight in their
feeds.
Additionally, RSS is far less expensive
than a print campaign in the local newspaper or journals.
In fact, the only real expense involved to Realtors
interested in creating RSS feeds is the time that it
takes to add content to the RSS feed each day. Realtors
can use RSS feeds a number of different ways.
How Can Realtors Use RSS?
1. Sell Homes
Realtors can promote homes and properties using RSS
feeds. The content distribution and syndication using
RSS feeds will exceed that which is possible via a local
newspaper advertisement.
2. Promote Rental Properties
Realtors can promote rental properties, or seasonal
listings using RSS feeds.
3. Promote Open Houses
Real estate offices can announce and advertise open
houses using RSS feeds.
4. Real Estate News
Realtors can announce office news, promotions, or home
sales using RSS. Showing how quickly a property was
sold may encourage other sellers to sign up with a realty
office. Realtors can also monitor industry news using
RSS feeds.
5. Town Demographics / Statistics
Realty offices can provide demographics and statistical
information for regions in which they sell homes using
RSS feeds. Statistical information in RSS feeds will
attract buyers interested in specific area or regions.
6. Town Events
Realtors can give potential clients a taste of the local
flavor by providing a calendar of local events.
7. Virtual Tours
Realtors can provide home buyers with virtual home tours
that promote the property's best features. Real estate
offices can simply include a photo slide show or video
in the RSS feed's "enclosure" field.
8. Mortgage Rates
Prospective home buyers can monitor mortgage rates through
a variety of lenders using RSS feeds. Loan rate changes
appear in the RSS feeds as the new mortgage rates are
announced.
9. Promote Commerical Property
Business opportunities and commercial properties can
be promoted using RSS feeds.
It is no secret that the real estate market
is struggling, and realtors using technology to their
advantage could be the key to a realty office's success.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
RecordForAll http://www.recordforall.com
audio recording and editing software.
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This article may be used freely in opt-in
publications and websites, provided that the resource
box is included and the links are active. A courtesy
copy of the issue or a link to any online posting would
be greatly appreciated send an email to sharon@notepage.net
.
Additional articles available for publication available
at http://www.small-business-software.net/free-website-content.htm
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