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Top 10 Podcasting Do's and Don'ts
Consider following these simple podcasting
tips to get the most from your podcast and make it stand
out from other podcasts in the crowd.
DO
1. Make it Professional
Regardless of whether you are podcasting from your
garage or a corporate boardroom there is no reason that
your podcast cannot have a professional sound and feel.
Use software to edit the audio file and filter background
noise. Listeners will not tolerate poor audio quality.
With the wide range of relatively inexpensive software
and hardware available there is no reason you can not
provide good quality audio podcast.
2.Transcribe
Provide listeners a transcript or detailed show
notes in the description of the podcast feed. This will
help prospective listeners locate your podcast using
... If you do not wish to transcribe the entire podcast
be sure to provide detailed show notes and links to
products mentioned in the podcast.
3. iTunes Support
With automated tools like FeedForAll it is easy
to add iTunes support to podcasts. By listing your podcast
in the iTunes directory your will significantly increase
your podcast's exposure. With iTune's huge audience
and distribution, podcasters are foolish to not target
this channel.
4. Content
As important as audio quality is, it should not
be at the expense of content. What you have to say is
just as important as how you say it. Provide engaging
content that is informative, educational or entertaining.
5. Subscribe To Your Podcast Feed
Subscribe to your podcast feed, this will allow
you to see and hear what your audience sees and hears.
DON'T
1. Stray
Do not stray too far from the topic. If your podcast
is about cooking it is probably not the best idea to
go on a tirade about your political views. While you
will likely interest some of your listeners you might
alienate others. Focus is important, and critical for
retaining listeners.
2. Ramble
Make a point then move on, there is no need for
redundancy and rambling. Dead air, or "umms" will drive
listeners away, keep your show moving. Do not be afraid
to use audio editing software to remove any uncomfortable
silence or repetition, it will make your show more professional.
3. Forget Meta Data
It is critical that you include appropriate and
relevant keywords in your podcast feed title and description,
this will help listeners locate your podcast.
4. Skimp on Bandwidth
There is nothing worse than building a large listening
audience and being unable to handle the bandwidth loads.
Use a reliable web host that can handle your shows bandwidth.
Bandwidth and accessibility is critical to a podcast's
success.
5. Ignore Your Audience
Do not ignore your audience. Create a venue for
listeners to communicate with you, whether it be through
email, a forum or a blog. Listen to what your audience
is saying, and even more importantly listen to what
they are not saying.
Monitor your web logs and monitor your
subscription levels and bandwidth to know when a show
is a hit. By adopting good podcasting practices, you
will be on the path to podcasting success. Following
these simple podcasting do's and don'ts will get you
started.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
RecordForAll http://www.recordforall.com
audio recording and editing software.
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be greatly appreciated send an email to sharon@notepage.net
.
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