Free Website Content
Offline Advertising for Online
Internet marketing has become so successful
that many web marketers neglect other marketing opportunities.
Offline channels can boost your online traffic and business.
Used effectively, traditional advertising vehicles remind
customers to visit your site. Even better, promoting
your website offline can drive new clientele to your
web business. Below are ideas every marketer should
consider:
URL Return Address
Include your domain address on the bottom line of your
return address on all company mailings.
URL on Packaging
Retails should include their URL on packaging. Existing
customers who purchase through retail may not realize
that your business has an online presence. If you ship
products, invest in labeling that will include the company
URL.
Business Cards
Insert a business card that details the web address
in all product shipments. A coupon or discount code
toward web-based purchases further increases the likelihood
customers will visit the site. Nothing drives customers
online better than discount!
Presentations/Handouts
Include the web address on each page of a presentation
or conference handout. As the presentation is passed
on, the company brand and web address will be reinforced.
Promotional Materials
Promotional materials and giveaways are still an effective
method of advertising. Promotional items have a long
shelf life and may bring in traffic over time. In addition
to your logo and company name, and be sure to brand
your promotional item with your web address.
Vehicles
Display the address of your web site prominently on
all company vehicles. The text should be readable from
a distance, so be sure to use a font that is easy to
read and well-proportioned.
Help Wanted
Include your URL in any employment ads.
Uniforms
Include the company's web address on any branded clothing
or uniforms worn by staff or employees. This reinforces
your online presence.
Internet marketing is becoming more competitive.
It is not enough anymore to simply advertise online,
you must be creative to attract traffic to your website.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
RecordForAll http://www.recordforall.com
audio recording and editing software.
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