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More on Keywords
Keywords are the heart to effective Internet
searches. Whether optimizing a web site or searching
for a hard-to-find item, consider tapping resources
to locate a variety of keywords. Identify keywords and
phrases that are relevant to the products, services,
or information you are promoting or searching for.
Synonyms
Use a thesaurus to find terms that are related
to a primary keyword. Searching on a synonym will often
bring up different Internet search results. A thesaurus
groups words that are similar in meaning. Usually, you
reach for a thesaurus when you have a word in mind and
you are looking for a similar term. Keep in mind that
no two words mean exactly the same thing. We turn to
a thesaurus to find different, more expressive ways
of speaking and writing, this is particularly important
when related to keywords.
WebReference - http://thesaurus.reference.com/
Merriam-Webster - http://www.m-w.com
Singular and Plurals
Using the plural form of a word in many of the
search engines, may result in a different batch of search
results, than a search using the word's singular form.
It is important that websites be optimized for both
singular and plural forms of critically important keywords
or phrases.
Meta Tags
Look at competitor or similar web sites meta
tags to determine if you have overlooked any obvious
keywords or phrases. This is very easy to do, simply
view the source of the web page and look for a tag in
the header that says [meta name="keywords" content=].
Conjugate Verbs
Conjugating verbs in keyword phrases will also
vary search results. Epitomize a variety of pages for
critical past, future and present tense keyword phrases.
Qualifiers
Use qualifiers to vary the meaning of a search
phrase or keyword and bring additional results. Qualifiers
usually are adjectives or adverbs that helps modify
and limit the extent of the meaning of a noun or pronoun,
while an adverb helps modify a verb in a similar way.
Abbreviations & Acronyms
Abbreviations and acronyms should be employed
in a variety of forms. Extend abbreviations and acronyms
to full word phrases to encompass as many possible combinations
as possible.
Misspellings
A significant number of searches conducted each
day are misspelled. Include common misspellings in the
meta tags of optimized pages to capture any traffic
that is mistyped or misspelled.
Shake it Up
Mix up the order of keywords in phrases to encompass
a broad range keyword phrases. Keyword phrase word order
variations can be a great source for new keyword phrases.
Hyphenate
Consider hyphenating search terms, as this is
likely an area competitors are unlikely to venture.
The hyphenated term could score well in search engines.
Determining Keywords
Additional Resource for Determining Keywords - http://www.small-business-software.net/determining-keywords.htm
Optimizing a site for a variety of keywords
will give your site the advantage of being found by
relevant searchers. The extra keywords could result
in increased profits from customers who might not have
otherwise located your web site.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
NotePage http://www.notepage.net
a wireless text messaging software company.
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