Free Website Content
How Do You Overcome Google's Filters?
Google tends to not rank new domains.
In an effort to deter spammers from generating new websites,
Google has implemented filters for new websites, which
means that it can be a challenge for a new website to
rank in Google's organic search results until they are
deemed trustworthy.
The Sandbox
Many websites are relegated to what is
called "the sandbox" while Google makes a decision about
what to do with them. It is strange to think that Google
cares, as if Google has some sort of human attributes.
Whether Google really cares or not is really not the
point -- the point is: there are factors that help Google
discern whether a site should be relegated to the sandbox,
or whether the site should appear in the organic search
results. The factors are all part of Google's algorithm
to rank sites, with the ultimate goal being to provide
searchers with the best possible search results. Here
are some factors that influence whether a site is destined
for the sandbox, or is able to join the party...
Age & Maturity
With age comes wisdom. The search power
house looks not only at the age of the domain, but also
at the history of the domain. If an old domain has recently
changed hands, it might find that it drops from the
rankings. In hope of making a quick buck, spammers will
often buy domains that have high page ranks, or are
considered "trusted" by the search giant. But Google
considers this factor as part of their ranking algorithm
in order to thwart such attempts by spammers to manipulate
search results and rankings.
Optimization
Optimization can impact whether a website
is destined for the sandbox. The key is finding a balance
and allowing optimization to appear natural. Optimization
should be a tool to assist search engines in ranking
a specific webpage; it is not intended to manipulate
search engines. Webmasters should include keywords in
the web page title, description, URL. Keywords should
also be used in anchor text in text links, alt tags,
and integrated into the body of the web page.
Links
Is the website loved by reputable sources?
The links need to be from related and reputable sources,
which are popular themselves. It is best to gradually
amass links over time.
History Of Visits
Google tracks how long visitors stay on
a domain using their Google Toolbar, search requests,
and click-throughs in the organic search engine results.
If a historic pattern is established that web visitors
clicks through to a domain but never actually spend
any time on that website, it is clear that the value
of the website is questionable.
Content Freshness
Google prefers a website that is current.
Google gives better rankings to websites that maintain
existing content with current information, and adds
new content on a regular basis. Google is partial to
an old site with continuous new content that is updated
on a frequent basis.
Keywords
You should target keywords that are less
common. If you are attempting to compete for highly
popular and competitive keywords, you will have a difficult
time. It is far easier to rank well for obscure (but
relevant) keywords and phrases.
Avoiding Google's sandbox can be a challenge
for even the most experienced webmasters. Considering
the volume of traffic and number of searches conducted
each day in the search giant, appearing in the top search
results for critical keywords and phrases can make or
break an online business. Take care to avoid Google's
sandbox, so your business can benefit from Google's
traffic.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
RecordForAll http://www.recordforall.com
audio recording and editing software.
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