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Google Contest
Nigritude Ultramarine
Search engine optimization experts are having fun with
Google. Experts, with DarkBlue.com at the helm, are
holding a contest to determine how Google really works.
Experts are competing, with the goal of optimizing a
webpage for a non-sensical phrase: 'nigritude ultramarine'.
On May 7th, the day the terms 'nigritude ultramarine'
was announced, typing the phrase into Google generated
no search listings. Search engine optimizers hoping
to define themselves as industry leaders are all vying
for the number one spot. Others see the contest as an
opportunity to test theories and experiment without
jeopardizing existing traffic. Some webmasters are leery
at staking their professional reputation on a contest
with an undefined number of participants.
As an added incentive for search engine experts and
webmasters to participate and work their magic, DarkBlue.com
is giving away an Apple Mini iPod and a Sony Flat Screen
Monitor to anyone who can take their page to #1 for
the phrase 'nigritude ultramarine'. The contest is scheduled
to run for two months and will conclude on July 7th,
2004.
Magical Phrase
The phrase generating the frenzy, 'nigritude ultramarine',
is likely to bring out the best and the worst in optimization
tactics. The black magic optimization techniques that
are suspected in having sites banned from Google are
likely to be exercised, along with tried and true optimization
practices. Immediately after the contest was announced
experts snapped up hyphenated domain names and began
tweaking their text. Many experts were surprised to
see how quickly 'nigritude ultramarine' made its way
into the Google's listings, with new listings appearing
daily it is clear that the contest is well underway.
The experts will be at the mercy of Google and any
new algorithms implemented over the course of the next
two months. Experts will have to anticipate and update
on a regular basis, to ensure that they are able to
obtain and retain a strong listings.
Results
The results of the contest are unlikely to have any
lasting effects, as Google will likely implement filters
that will prevent search engine experts from reaping
the rewards of any tactics that are found to be effective.
Regardless the sense of adventure and a method of testing
Google are intriguing.
About the Author -
Sharon Housley manages marketing for NotePage, Inc.
http://www.notepage.net
a company specializing in alphanumeric paging, SMS and
wireless messaging software solutions. Other sites by
Sharon can be found at http://www.softwaremarketingresource.com
, and http://www.small-business-software.net
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copy of the issue or a link to any online posting would
be greatly appreciated send an email to sharon@notepage.net
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