Free Website Content
Writing Articles for Web Content
Writing Articles
Articles are excellent tools to generate web traffic
and product interest. Writing articles, may sound easy
enough, but it is important that you write the proper
types of articles to attract interested readers. Follow
these simple steps to create compelling and interesting
content.
Compelling Titles
Think of article titles as news headlines. They
must strike a chord with the reader and encourage them
to read on. Article titles are the writer's opportunity
to grab the casual web browsers interest. Consider using
a play on words or slightly modifying a common phrase
to make the reader pause. Use a provocative title. Consider
making the the title a question, and the article the
answer. Questions are particularly useful as an article
title because readers are naturally curious and will
be enticed to read more. Titles can also be calls to
action.
While it is important that titles be compelling,
they should also not lead the reader astray. The title
should relate to the general subject of the article.
The first letter of each word in the article
title should be capitalized for emphasis. Articles should
not only be thought of as educational tools, but also
a benefit to your search engine ranking. With that in
mind authors should include relevant keywords in the
articles title.
Examples of compelling titles:
Content is Queen
What Are The Newest Technology Trends?
Learn The Secret To Windsurfing
Types of Articles
Articles that are timeless have the longest shelf life.
Consider How-to articles or instructional articles
that explain common questions in simple terms. Authors
should always keep in mind that the types of articles
that tend to be the best received contain useful original
content.
Articles that are portrayed as educational
articles should not be infomercials, but should contain
objective information and tips that will genuinely assist
readers.
Keep It Real
People will not be impressed by complex sentences that
make little sense. Readers are looking for relevant
information. Focus on topics that allow you to provide
concrete helpful information.
Article Length
The ideal length for articles that are to be syndicated
is between 600 and 800 words. If you have some content
that is considerably longer, break it into a two-part
article.
Proof Read
Articles that are embraced by publishers are well-written.
Like it or not, grammar and punctuation do matter. The
quality of your writing will impact how the content
is received. Double and triple check for typographical
errors and incorrect grammar usage. Edit each article
for spelling and grammatical errors. Typos reflect poorly
on the author. Regardless of whether the information
contained in the article is accurate, articles that
are poorly formatted or include spelling errors, will
be quickly discarded.
Article Formatting
The article should be written in such a way that it
can easily be broken into small paragraphs, making it
easy for readers to skim. Small paragraphs will also
increase the article's overall readability. Each paragraph
can include a mini-keyword rich title that will highlight
the information contained within that paragraph. A bulleted
list, highlighting important points, is another way
to draw attention to a specific section of an article.
Archive Articles
All articles should be archived onto a stable and persistent
webpage. Each article should have it's own page, and
the page should be optimized for keywords related to
the contents of the article.
Resource Box
Use the author resource box to show expertise in a specific
area. The author resource box should include the article
author's name, company, web address and any call to
action items that relate to the article contents.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
NotePage http://www.notepage.net
a wireless text messaging software company.
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This article may be used freely in opt-in
publications and websites, provided that the resource
box is included and the links are active. A courtesy
copy of the issue or a link to any online posting would
be greatly appreciated send an email to sharon@notepage.net
.
Additional articles available for publication available
at http://www.small-business-software.net/free-website-content.htm
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