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Free Website Content
Answer Your Software's Questions
Answer Your Software Users' Questions
By Sharon Housley
Software developers often struggle with
choosing what kind of content to present on their website.
To alleviate this problem, we have defined a simple
set of criteria that will assist developers in providing
the best variety of content for their website visitors;
if your website's content is comprehensive, it should
answer all of the following questions:
Who are your customers?
In order to target your advertising appropriately,
you must have a clear understanding of who your customers
are. The content available on your website should reflect
this audience and cater to their specific needs.
What does your software do?
The function of your software should be
explained in clear, simple terms in your website and
web copy.
For what purpose is your software
used?
Your website should demonstrate how your
software is used in various situations. Specific examples
might be provided.
On which operating system does your
software run?
Which operating system your software runs
on should be stated.
What does your software require to
function properly?
The system requirements needed to run
your software properly should be laid out.
Where is your software used?
Where a software is used, be it a palm
pilot, mobile phone, or a small business home, should
be outlined.
When is the software used?
How often the software is used and on
what occasions it is used should be made clear.
Why is the software used?
The reason your software should be used
must be clear. Any driving factors behind, major benefits
to, or unique selling points of your software should
also be noted.
How is the software used?
Specific examples of how your software
is used should be accessible on your website.
How much does your software cost?
Product pricing; how the software is licensed;
and whether you offer quantity discounts, non-profit
discounts, or multi-seat licenses should be clearly
stated.
If your website does not answer all of
the above questions, it is time to expand your web content.
In expanding or improving your website's content, be
sure to understand your customers and your software
and product capabilities. This intelligence will help
you target your marketing and position your software
in a way that is not only useful to customers, but directly
beneficial to you; through proper positioning, users
sell software.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
RecordForAll http://www.recordforall.com
audio recording and editing software.
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This article may be used freely in opt-in
publications and websites, provided that the resource
box is included and the links are active. A courtesy
copy of the issue or a link to any online posting would
be greatly appreciated send an email to sharon@notepage.net
.
Additional articles available for publication available
at http://www.small-business-software.net/free-website-content.htm
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