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2008 Internet Marketing Resolutions
Internet Marketing Resolutions for
2008
Internet Marketing Resolutions for
the New Year
Starting a New Year is all about self-reflecting.
Most individuals celebrate the incoming year by looking
back, determining what goals were met and what goals
fell short. Most who have made past resolutions then
look forward and resolve to do better in the coming
year.
Like any Internet marketer, I have a long
laundry list of things that I intend to get to... invariably
each year the list grows longer, and rarely do I make
any significant headway on new projects, ideas, or marketing
techniques. I resolve for that to change in 2008! I
have compiled a list of Internet Marketing resolutions
for the coming year. If your list is already too long,
consider saving time and using the list below.
1. Track and Measure
Before launching any advertising campaigns, be sure
to determine how the campaign will be tracked. I will
determine exactly how much money we need to make from
the campaign in order for it to be effective and worth
the effort.
2. Investigate Pay Per Review
I resolve to take a closer look at pay per review websites
like PayPerReview, ReviewMe, and PayPerPost and to discern
whether the model will be effective for marketing software.
3. Make Video Tutorials
It is time! Being a tad on the shy side, this item keeps
finding its way to the bottom of my marketing list.
However, it is time to utilize videos and use them as
marketing tools, websites like YouTube can help raise
awareness of products and help instruct our users.
4. Leverage Web 2.0
It is time to explore some of those unusual mediums,
and discern the marketing viability of Web 2.0. While
RSS and syndication are now a marketing staple, Web
2.0 has more to offer and is worth a closer look in
the coming year.
5. Learn How to Benefit from the Collective
Voice
The collective voice is growing stronger and is more
like a resounding shout these days. With visitor opinions
weighing heavily in how much exposure an item receives,
it is time for me to get social, and use the collective
voice as a marketing tool.
6. Develop a Channel for User Generated
Content
Companies like CNN are expanding their content with
minimal costs by inviting viewers to submit news, videos
and photos. The result CNN is able to offer is a wider
breadth of content. I need to further examine the possibilities
of user generated content and determine how I can involve
users and still retain control.
7. Encourage WOMM
Word of mouth marketing is a corner stone of marketing,
and yet few marketers ever solicit customer referrals
and encourage users to talk about their products. I
intend to encourage word of mouth and viral marketing
in 2008.
8. Website Update
Every year, I attempt to update my many websites. While
throughout the year new content is added, I think many
of our websites are long over due for an overhaul. It
is time to look at many of the websites and add a complete
update.
9. Launch Something New
New products and services help invigorate a product
line. It is time for a new launch!
10. Automation and Processes
Automation has been critical to our growth in 2007.
Expanding automation into 2008 will help control costs
and increase productivity. I need to examine to both
examine systems and processes and determine where automation
can be most effective to our company.
Resolutions are all about making a firm
decision. They are difficult to keep, but I intend to
let optimism rule 2008 and take action. If you feel
the same way, keep in mind that reading the list of
Internet marketing resolutions is simply not enough.
Be proactive and schedule time to allow for success.
And, of course, do not forget to change the batteries
in the smoke detector, prune your RSS feeds and update
your website's copyright notices. Happy New Year!
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
NotePage http://www.notepage.net
a wireless text messaging software company.
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